Director- US ELIQUIS HCP Marketing

Bristol Myers Squibb•Princeton, NJ

21h

About The Position

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Position Summary: Lead the development of the marketing strategies, initiatives, and tactics for the HCP customer channel, for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) indications of ELIQUIS. The director will report to the Eliquis brand lead.

Requirements

Desired 10 years pharmaceutical experience with 5-7 years of relevant marketing experience and expertise in biopharma and general marketing fundamentals.
Prior sales, sales management, or regional sales leadership highly preferred
Exceptional marketing analytics, insights and problem-solving capability
Excellent written and verbal communications skills
Understanding of the broader cardiovascular marketplace across the care continuum is helpful but not mandatory.
Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance
Proven ability to lead and develop a team of direct reports is highly desired
Prior experience working with an alliance partner is desirable
Experience in financial management a plus.
Strong organizational and interpersonal skills, with proven project management experience to drive performance.
Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
Experience with internal BMS processes and systems desired
Strong knowledge of professional and payor marketing fundamentals required

Responsibilities

Lead development of the professional marketing strategy, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans.
Lead the development of all commercial initiatives for community and hospital/institution-based physicians, and organized customers for all indications
Oversee development of messaging market research, and other strategic research projects, and develop specific insights to inform strategy
Advance new marketing techniques and AI capabilities to extract additional brand growth through segmentation, channel optimization and new or improved technological applications
Lead a team of 2 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning
Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions
Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials
Interface with the PFE team as part of the Alliance on strategic alignment and tactical execution

Benefits

Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

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