Director Tradeshow - Sales

Innovative Environments Houston•Houston, TX

About The Position

Director of Tradeshow Sales Innovative Environments (IE) , part of the Sabre Group , is seeking an experienced Director of Tradeshow Sales to lead revenue strategy and sales performance for our growing tradeshow and exhibits division. This is a senior leadership role responsible for driving revenue growth, leading a high-performing sales team, and strengthening IE’s position in the exhibit and experiential marketing industry. The Director will oversee sales strategy, pipeline performance, margin discipline, and team development while partnering closely with operations to ensure seamless delivery of tradeshow exhibits and event environments. If you are a strategic sales leader with deep experience in tradeshow exhibits, experiential marketing, or event marketing, we would love to connect with you. About Innovative Environments Innovative Environments (IE) , headquartered in Houston, Texas , specializes in designing and delivering impactful brand environments. Our team creates customized solutions including: Tradeshow exhibits and experiential marketing environments Corporate interiors and branded workplaces Broadcast studios and branded environments Corporate and multifamily signage systems Learn more about our work at: https://innovenv.com Position Overview The Director of Tradeshows Sales is responsible for leading the revenue strategy and sales performance of the Innovative Environments tradeshow division. This role drives revenue growth, gross margin performance, and strategic market expansion by developing a high-performing sales team and implementing disciplined sales processes. The Director works closely with the COO, project management leadership, and marketing team to ensure alignment between sales commitments, operational execution, and financial performance.

Requirements

Proven sales leadership in tradeshows, exhibits, or experiential marketing
Strong financial and business acumen
Strategic thinking and revenue growth mindset
Exceptional leadership and coaching ability
Advanced presentation and negotiation skills
Strong communication and relationship-building abilities
Bachelor’s degree in Business, Marketing, Sales, or related field
10+ years of business-to-business sales experience
Proven experience selling tradeshow exhibits, event marketing, or experiential environments
5+ years of sales leadership or sales management experience

Nice To Haves

Established network within the exhibit, tradeshow, or experiential marketing industry preferred

Responsibilities

Achieve or exceed IE revenue and gross margin targets
Drive pricing discipline and protect margins across deals
Maintain sales forecast accuracy within ±10%
Ensure sales pipeline coverage of at least 3× revenue targets
Identify and execute strategies to close revenue or margin gaps
Recruit, hire, and develop high-performing sales professionals
Implement structured onboarding and ongoing sales training
Coach team members to improve win rates, deal size, and profitability
Establish quotas, sales activity standards, and accountability metrics
Conduct regular performance reviews and implement improvement plans
Ensure strong collaboration between sales and project delivery teams
Oversee alignment between sales commitments and operational capacity
Protect project margins from proposal through execution
Resolve escalated client issues impacting revenue or retention
Identify target industries and strategic accounts for expansion
Partner with marketing on demand generation and positioning
Maintain strong relationships within the exhibit and experiential marketing industry
Represent IE at industry events, client meetings, and trade associations