Director, Trade Marketing
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About The Position
The Director of Trade Marketing is responsible for spearheading and overseeing all marketing, advertising, and communication initiatives targeting key segments within the travel industry, including travel consortia, travel agencies, wholesalers, charters, groups, and frontline travel advisors. This role plays a pivotal part in driving the company's growth by developing and implementing comprehensive, data-driven marketing strategies that accelerate customer acquisition, enhance customer retention, and drive revenue growth. The Director will work in close collaboration with cross-functional leaders and strategic partners to ensure alignment with overarching business objectives and maintain a cohesive brand experience. The ideal candidate will possess substantial experience in travel industry marketing, with a strong preference for expedition cruise industry experience. Additionally, they will cultivate and maintain strong partnerships with other teams across the organization to foster a collaborative and successful work environment. This position demands a self-motivated individual with exceptional communication skills, both written and verbal, and proven experience in managing and leading a team. The successful candidate must possess excellent organizational and project management skills, coupled with the ability to thrive and adapt with the highest level of efficiency in a dynamic, fast-paced environment.
