Director, Trade Marketing

Patrick Ta Beauty•West Hollywood, CA

10d

About The Position

Patrick Ta Beauty is looking for a skilled and experienced Director of Trade Marketing to lead and drive the execution of our omnichannel retail strategies across key partners, most notably Sephora, domestically and internationally. This role will own the full trade marketing ecosystem, ensuring every launch, campaign, visual merchandising expression and in-store activation maximizes brand visibility, drives velocity, elevates the equity of the brand and enhances the consumer experience. The ideal candidate brings deep knowledge of prestige beauty retail, is highly collaborative, and thrives in a fast-paced, entrepreneurial environment. This role will partner closely with Sales, Field, Education, Creative, and Operations to build best-in-class retail strategies that support brand goals across all regions and channels. This role will report to the CMO and will be a key member of the brand marketing team. Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

Requirements

7–10 years of trade, retail, or beauty marketing experience, with strong exposure to Sephora or a comparable prestige retailer.
Bachelor’s degree in Marketing, Communications, Business, or related field.
Deep understanding of the Sephora ecosystem, including marketing programs, merchandising systems, campaign structures, co-op, and omni-channel behaviors.
Strong analytical skills with experience interpreting retail data, POS reporting, and campaign KPIs.
Proven ability to lead cross-functional teams and influence without authority.
Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously.
Strong communication skills and ability to present to internal and retailer leadership.
Hands-on, proactive, solutions-oriented mindset with a passion for prestige beauty.
Ability to manage multiple market needs simultaneously, balancing global consistency with regional relevance.

Nice To Haves

Experience working directly with Sephora Marketing, Merchandising, VM, and DTC teams.
Experience building or scaling trade marketing functions within a high-growth beauty brand.
Strong understanding of digital retail levers: SEO, PDP optimization, CRM, reviews, app merchandising, and paid media.

Responsibilities

An integral part of the annual marketing plan, will develop and execute annual trade marketing strategies across Sephora and key retail partners, ensuring alignment to brand, sales, and category objectives.
Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight. Key programs include animations, campaigns, sampling, retailer multi-branded campaigns, exclusives, and seasonal stories.
Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth.
Ensure consistency of brand identity across in-store, .com, app, sampling, and CRM touchpoints.
Lead all go-to-market planning for product launches at Sephora and international retail partners that align with brand strategy, program goals and budget requirements.
Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, Education and Sales. Responsible for releasing toolkits to local markets for every launch and core activation.
In partnership with Sales, develop compelling retail activation strategies including gondola updates, endcaps, sampling initiatives, Sephora Savings Event exposure, influencer amplification, and Sephora-led campaigns.
Track, optimize and report performance of promotional moments such as animations, storytelling opportunities, and omni-channel campaigns with retail partners.
Serve as the primary marketing contact for Sephora marketing teams.
Build strong cross-functional relationships to secure incremental placements, priority pushes, and co-op marketing opportunities.
Manage retailer co-op budgets, performance reporting, and ROI optimization.
In collaboration with Sales team, responsible for providing retail partners with timely information on all calendarized programs and how marketing programming will support.
Lead the development of brand presentations for retailer meetings, as well as regional and strategy meetings on an as-needed basis.
Evaluate sales results, sampling ROI, and campaign performance by retailer to inform future strategies.
Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
Build performance recaps and present strategic recommendations to leadership.
Ensure full omni-channel alignment across Sephora.com, PDP strategy, app, paid media, landing pages, and CRM communication.
Partner with e-commerce teams to optimize conversions through enhanced content, SEO-optimized copy, reviews strategy, shade finders, and launch merchandising.
Support DTC with retail-aligned messaging when relevant.
Lead retailer sampling strategy, including Smart Sampling, Beauty Offers, and targeted programs.
Partner with Education to ensure training strategies align with retail priorities and support launch execution.
Collaborate with VM on gondola updates, endcap refreshes, planogram optimization, and seasonal storytelling.