The Wonderful Company-posted 2 months ago
$165,000 - $175,000/Yr
Full-time • Senior
Los Angeles, CA
1,001-5,000 employees

We are seeking a dynamic Director of Trade Marketing to spearhead trade marketing resource development for FIJI Water. This role works with our brand team, creative agency, retail and on premise sales teams, collaborating closely on marketing plan development and implementation, as well as all retail and on premise trade strategies and executional elements. The Director of Trade Marketing role requires a strong understanding of manufacturing relationships, sourcing, point of sale development, ROI analysis, and general consumer and customer marketing principles. Strong initiative and planning, project management, organization, and attention to detail are essential in this role. The Director or Trade Marketing will work cross functionally with Sales, Brand Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency as well as with multiple external partners and vendors. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

  • Create and implement national trade marketing strategies for retail and On Premise
  • Develop account-specific trade marketing programs in collaboration with the sales team and supporting sell-in of these programs for customer meetings
  • Build and grow Shopper Marketing programming, tracking finances, metrics, and building on successes in collaboration with Sales Team and Account(s)
  • Develop account-specific point-of-sale materials, working closely with brand marketing, sales, design team, and vendors
  • Create and implement category sourcing strategies in partnership with senior management, coordinate with sourcing resources as needed, and build stakeholder alignment
  • Work closely with key internal customers across the organization, to develop effective cost reduction strategies, while meeting specification standards
  • Develop, grow and maintain network of qualified suppliers for all trade marketing needs while working within dedicated project budgets
  • Responsible for tracking annual budget targets by managing suppliers, spend and performance
  • Conduct financial analyses to achieve the optimum cost/value relationship
  • Understand and monitor key spending trends, cost drivers, market factors, geographic considerations, and strategic importance of critical commodities
  • Maintain metrics, including external benchmarks, to monitor performance and allow for data-driven decision-making
  • Build, lead, and implement the long-term Responsible Sourcing roadmap, ensuring compliance with legal, social, and sustainability standards and leading practices
  • Track, and report savings, spending compliance and variances: communicate results with selected stakeholders
  • Perform supplier performance reviews and supplier compliance audits in conjunction with the business as appropriate
  • 10 years marketing and/or promotions experience
  • Project management experience
  • Bachelor’s degree required
  • CPG or retail experience is a plus
  • Experience working with a creative agency is a plus
  • Proficient with Microsoft Office (PowerPoint, Excel, Word)
  • Solid background in supplier-responsible sourcing practices and standards
  • Experience in driving supplier quality initiatives/standards globally
  • Proven experience in setting negotiation strategies and conducting negotiations
  • Experience leading projects and cross functional teams
  • A results-oriented self-starter who takes initiative and has a strong sense of urgency; flexible and adaptable to change
  • Ability to work cross-functionally without significant supervision and within timelines, with strong attention to detail
  • Access to top-notch medical coverage comprehensive vision and dental plans
  • 401k with match eligibility
  • 24/7 online physician consultations
  • Virtual mental health resources
  • Life coaching
  • Engaging employee community groups
  • Cash rewards for healthy habits and fitness reimbursements
  • Library of on-demand fitness videos
  • Career Advancement Opportunities
  • Focused Learning and Development
  • Empowering Mentorship Program
  • Continuous Improvement Training
  • Corporate social responsibility initiatives
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