Director, Thought Leader Strategy, I/O Commercial Franchise

Coherus Oncology
33d$190,000 - $240,000Remote

About The Position

The Director, Thought Leader Strategy, I/O Commercial Franchise, will develop advocacy with key stakeholders and KOLs within the head and neck cancer space, to support the continued success of LOQTORZI®. This role will be responsible for supporting in-line brand marketing initiatives for LOQTORZI and will report to the Senior Director, I/O Brand Marketing.

Requirements

  • 2+ years of pharmaceutical marketing experience and Thought Leader Development experience
  • Bachelor’s degree in business, science or related field. A master’s degree (MBA) is strongly preferred
  • Strong interpersonal skills with the ability to interact with and present to KOLs
  • Excellent strategic thinking skills with ability to formulate, develop and execute strategy
  • Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
  • Ability to understand and communicate clinical data and high-level science
  • Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
  • Demonstrated excellence in project management and effectively managing multiple projects/priorities
  • Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
  • Champion materials through medical, legal, regulatory reviews (promotional review) process
  • Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs

Nice To Haves

  • Launch experience in immuno-oncology and head and neck cancer preferred
  • A master’s degree (MBA) is strongly preferred

Responsibilities

  • Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI® (nasopharyngeal carcinoma).
  • Lead external engagements and support in-line brand marketing initiatives for LOQTORZI®. Develop a strategic National and Regional engagement plans in coordination with cross functional partners.
  • Lead commercial KOL initiatives, often with high visibility, across the organization. (Investor Relations, CEO and CCO initiatives)
  • Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (Insight gathering, congresses and Ad Boards.)
  • Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes. Identify thought leaders and manage internal engagements for POA meetings and training sessions.
  • Measure and evaluate KOL activities.
  • Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy.
  • Manage tactical budget, cultivate relationships, and provide direction to key agency partners and vendors.
  • Collaborate with the broader LOQTORZI commercial team and support initiatives as appropriate.
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