Director, Technical Product Marketing (Remote)

runZero

27d • $200,000 - $225,000 • Remote

About The Position

At runZero, we're a team of dreamers and creative thinkers who aren't afraid to shake up the status quo. Fixing what’s broken with legacy vulnerability management and overcoming persistent, decades-old problems requires a new approach.
Our platform provides a single source of truth for exposure management across the total attack surface. Without requiring agents, authentication, or appliances, runZero delivers the most complete and accurate visibility into every asset and exposure across internal, external, IT, OT, IoT, mobile, and cloud environments — including uncovering unknown and unmanageable devices and broad classes of exposures that evade traditional tools.
Founded by HD Moore (creator of Metasploit), runZero is trusted by more than 500 companies and 30,000 users worldwide to find and mitigate risks faster, meet compliance requirements, and improve overall security. See for yourself with a free trial!
Role
runZero is looking for a Director of Technical Product Marketing to join our growing team. Product Marketing is central to our success—crafting clear, compelling messaging that communicates runZero’s value, differentiation, and outcomes to our target audiences, while enabling our go-to-market team to do the same.
In this role, you’ll shape the strategic positioning of our innovative exposure management platform and bring its technical capabilities to life through demos, blogs, presentations, and sales enablement assets. You’ll play a hands-on role in helping technical buyers and decision-makers understand how runZero solves real-world security challenges and offers a strategic advantage over other solutions in the market.
This role demands a deep technical background, with a robust foundational knowledge of cybersecurity and networking technologies. We are looking for a cyber native who is passionate about being hands-on in our product and sharing that knowledge and enthusiasm with the cybersecurity community across all media. Please note that you will be asked to perform a demo of the product as part of the interview process.
This role will report directly to our Chief Marketing Officer, and will also collaborate closely with stakeholders across product and engineering, sales, and marketing.

Requirements

• 10+ years of experience in cybersecurity.
• 5+ years in product marketing and/or sales engineering, preferably in smaller, startup organizations.
• Knowledge of attack surface management, CAASM, vulnerability management, and exposure management markets.
• High technical proficiency in networking and cybersecurity concepts, with the ability to communicate these concepts.
• A passion for translating technical features into compelling content and messaging.
• Proven ability to create impactful marketing assets, such as blogs, presentations, and demos, for technical and non-technical audiences.
• Exceptional storytelling skills, crafting messaging that resonates across industries.
• Strong interpersonal and management skills, with experience collaborating across cross-functional teams and external stakeholders.
• Excellent written and verbal communication skills, with the ability to present effectively in digital and in-person formats.
• A self-starter mentality with a hands-on approach to problem-solving and driving initiatives independently.
• Strong collaboration skills and open-minded, with the ability and desire to incorporate feedback from other stakeholders and product experts.
• Ability to prioritize and assess what’s most important in a startup environment with lean teams.

Responsibilities

• Develop clear, differentiated messaging that communicates runZero’s unique value to technical audiences while shaping persona-specific and vertical-specific content for key use cases.
• Dive deep into runZero’s technical features to uncover benefits that resonate with prospects, translating insights into engaging content such as blogs, web content, case studies, demos, ebooks, and presentations.
• Build compelling demo narratives and presentations that highlight runZero’s capabilities in solving real-world problems and drive engagement.
• Conduct competitive analysis leveraging previous experience in the attack surface and exposure management markets, positioning runZero effectively against alternatives and providing actionable insights to the sales team.
• Plan and execute product launches, align and enable internal teams, and relentlessly prioritize the most important components.
• Enable the sales team with a stream of resources, including battle cards, pitch decks, and technical content tailored for specific customer segments.
• Represent runZero at industry conferences and third-party events, delivering demos contextualized for each audience.
• Collaborate with fellow marketing team members to develop technical top-of-funnel content that generates awareness and aligns with broader campaign strategies.
• Manage all product and platform content on the website, ensuring it is frequently updated to reflect ongoing product releases and new capabilities.
• Collaborate on the product roadmap by sharing insights from market research, competitive developments, customer feedback, and hands-on exploration of the platform.
• Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful.
• Manage an analyst relations program, developing relationships with key analysts, managing end-to-end processes for market evaluations conducted by various analyst firms, and performing regular briefings.

Benefits

• 🏡 Fully remote: runZero is a 100% remote company! While we aim to gather annually for kick-offs, our team thrives in the flexibility and freedom that remote work provides.
• 🥕 Benefits: We prioritize the well-being of our team members, which is why runZero pays for 100% of the premium platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents.
• 🔐 401k: We match 4% of 401K contributions
• 🏝️ Time off: We offer unlimited PTO, 11 official company holidays, and a recharge week at the end of the year
• 🍼 Paid parental leave: We offer 12 weeks of paid parental leave
• 🎉 Culture of collaboration: Our team is diverse, representing various backgrounds and perspectives, which fosters an inclusive and vibrant environment. With flexible schedules and supportive coworkers who listen to one another, runZero promotes a culture of collaboration.
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed