Director, Taxonomy & Tagging Center of Excellence (COE)

Bristol Myers Squibb•Princeton, NJ

About The Position

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Summary: The Director, Taxonomy & Tagging Center of Excellence (CoE) is responsible for establishing and leading the enterprise taxonomy and tagging standards, governance, and enablement capability for Bristol Myers Squibb’s Commercialization organization. This role owns the design, implementation, and continuous improvement of the classification frameworks, metadata schemas, tag libraries, and governance processes that power our omnichannel content, customer data, and engagement ecosystems. The Director will partner with the CRM/Marketing Automation, Omnichannel Engine, Business Insights and Technology, and Worldwide Commercialization Excellence teams to ensure that taxonomy and tagging enable rapid asset discovery, personalization, automation, and performance measurement across all Therapeutic Areas. They will build the COE operating model, lead a team of taxonomy specialists, tag librarians, and tooling experts, and drive adoption of taxonomy best practices across business, BI&T, Sales, and vendor teams. The Director will also ensure that taxonomy and tagging frameworks support integration, analytics, agentic use cases, and regulatory compliance. Through strategy, governance, training, and continuous refinement, this role ensures Bristol Myers Squibb’s omnichannel ecosystem becomes more efficient, data-rich, and scalable.

Requirements

Bachelor’s degree in Information Science, Computer Science, Data Management, Business, or a related field (advanced degree preferred)
Minimum 8+ years of experience in life sciences, pharmaceutical, or healthcare industry, including taxonomy, metadata, data management, or commercial operations
Expertise in designing and managing enterprise taxonomies, metadata frameworks, and tag libraries
Hands-on experience with taxonomy/tagging platforms, DAM/CMP systems, Veeva Vault PromoMats, CRM/marketing automation, or CDP/MDM platforms
Proven experience establishing governance models, change-control processes, and operating frameworks for taxonomy & tagging standards
Technical proficiency with metadata, ontology, classification engines, auto-tagging and AI-assisted metadata enrichment solutions
Experience leading cross-functional teams, including taxonomy specialists, tag librarians, tool/platform experts, and vendors
Track record of supporting personalization, analytics, automation, and regulatory compliance via taxonomy and tagging practices
Strong communication, training, and stakeholder engagement capabilities to drive adoption of taxonomy and tagging best practices
Taxonomy & Metadata Strategy Expertise in designing enterprise taxonomies, metadata frameworks, tag libraries, and governance models in commercial/content ecosystems.
Strong ability to map business/marketing workflows into tag architecture and metadata schemas that support personalization, automation and analytics.
Platform Integration & Data Fluency Understanding of how taxonomy and tagging feed into CRM, marketing-automation, content-management, analytics, and orchestration engines.
Ability to engage with Business Insights and Technology to ensure tags align with identity management, segmentation, master data and unified customer views.
Taxonomy & Tagging Technology Proficiency Strong understanding of enterprise taxonomy/tagging solutions and their configuration within content and data platforms (e.g., DAM/CMP, Veeva Vault PromoMats, CRM/MA systems, CDP/MDM environments)
Ability to evaluate, select, and optimize tooling that supports metadata governance, asset discovery, and automation enablement
Familiarity with auto-tagging, AI-assisted metadata enrichment, and classification engines to improve accuracy and operational efficiency
Governance & Operating Model Leadership Skilled at building and governing Centres of Excellence, including policies, process design, stakeholder engagement and performance measurement.
Comfortable leading change-control frameworks, versioning models, and service-level agreements for taxonomy/tagging capabilities.
Stakeholder Engagement & Influence Proven ability to work cross-functionally (Marketing, Sales, Market Access, Medical, Business Insights and Technology) to align tagging practices and enforce adoption.
Strong communication skills to explain metadata architecture and classification rules in business-friendly terms.
Change Management & Enablement Deep experience training and enabling teams in new ways of working around asset tagging, metadata use, and discoverability.
Ability to drive cultural uptake of tagging discipline, tag reuse, and metadata governance in a high-volume commercial environment.
Innovation & Automation Orientation Awareness of new technologies (auto-tagging, GenAI models, taxonomy suggestion engines) and how they can scale tagging operations.
Ability to pilot, evaluate and integrate new tools to improve tagging speed, accuracy, and ROI.
Operational Efficiency & Performance Focus Metrics-driven orientation: uses tag compliance, discovery time, reuse rate, asset search efficiency, and taxonomy usage to drive improvement.
Strong focus on reducing waste, driving standardization, and improving the speed and quality of omnichannel activation via improved metadata/tag frameworks.

Responsibilities

Define & Maintain Enterprise Taxonomy & Tagging Framework Develop a comprehensive taxonomy covering content, customer, channel, product, campaign, and engagement classifications.
Build tagging standards and libraries to support personalization, analytics, search/discovery, and automation.
Ensure consistency and usability of tag libraries across platforms (CRM, marketing automation, content management, analytics).
Build the Tagging COE Operating Model & Governance Establish the Taxonomy & Tagging Center of Excellence as a service line: policies, roles/responsibilities, governance forums, and SLA models.
Define change-control processes for taxonomy updates, tag retirements, versioning, and business-impact assessments.
Lead the COE team, including taxonomy architects, tag librarians, tool/platform specialists, vendor/agency partners.
Enable Omnichannel Execution, Automation & Analytics Partner with Omnichannel Engine and CRM/MA teams to embed taxonomy/tagging logic into workflows, user journeys, and automation.
Ensure taxonomy supports downstream analytics, AI/ML, personalization logic, next-best-engagement, and reporting.
Collaborate with Business Insights & Technology to align tag metadata with data models, identity resolution, and platform integrations.
Ensure Asset Discovery, Compliance & Efficiency Oversee tagging of content and assets (digital, field, print) to support rapid retrieval, reuse, personalization and targeting.
Ensure tagging frameworks and asset metadata support regulatory, legal, and compliance reviews as required by pharma commercial operations.
Drive efficiency by reducing duplication, improving asset findability, and standardizing metadata across franchises.
Drive Adoption, Training & Change Management Develop training programs, playbooks, and user guides for content creators, marketers, Sales, digital and vendor teams on taxonomy/tagging best practices.
Lead stakeholder engagement and adoption initiatives to embed tagging practices into standard workflows and asset build cycles.
Monitor usage metrics (tag compliance, reuse rate, asset search time) and refine frameworks based on feedback and performance.
Continuous Improvement & Innovation Monitor emerging trends in taxonomy, tagging, metadata standards, content classification and agentic use of metadata in pharma.
Pilot tagging automation tools (auto-tagging, GenAI models, taxonomy suggestion engines) to enhance scale and speed.
Review and refine taxonomy frameworks periodically to ensure they support evolving omnichannel strategies, channel mix, and regulatory environment.
Drive Cross-Functional, Cross-Market, and Cross-TA Alignment Engage Marketing, Sales, Medical, Market Access, and Global teams to understand tagging needs and operating realities
Ensure taxonomy and tagging standards work across all therapeutic areas, as well as ex-US teams where relevant
Maintain a unified taxonomy strategy while enabling local flexibility where justified by business value
Enable Tagging Tooling, Automation & Data Integrity Partner with Business Insights & Technology to select and configure taxonomy/tagging tooling within the enterprise platform ecosystem
Pilot and operationalize auto-tagging and metadata enrichment technologies, including AI-assisted classification
Ensure tags remain accurate and valid across their lifecycle through monitoring, automated validations, and remediation workflows
Establish controls that prevent misclassification, duplication, or degradation of metadata over time
Build, Lead & Develop a High-Performing Taxonomy & Tagging Team Set performance expectations that emphasize consistency, quality, speed, and partnership with omnichannel stakeholders
Create a culture of continuous learning, operational excellence, and metadata stewardship
Define roles, governance interactions, and career pathways to grow future capability leaders

Benefits

Medical, pharmacy, dental and vision care.
Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
Financial well-being resources and a 401(K).
Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility.
Parental, caregiver, bereavement, and military leave.
Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
Other perks like tuition reimbursement and a recognition program.

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