Director, Strategy
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About The Position
As a Strategy Director at Initiative, you will be responsible for creating the strategic direction for brand communications to achieve business goals. This role involves strategizing, producing, and interpreting key cultural, consumer, and market intelligence to design holistic communications plans. Your work will be recognized as best practice within the agency and externally, contributing to award-winning campaigns and high client satisfaction. You will engage with clients in an advisory capacity, reporting to the Client Lead, and your creative thinking and leadership skills will be critical to your success. Your contributions will drive the agency forward and reshape communications in the media landscape.
