Director, Strategy

Omnicom Media Group US PHD•New York, NY

6d•$90,000 - $215,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Role: This is a high-level position, leading a team of passionate game changers, all focused on bringing constant innovation. This role is pivotal in helping the agency establish new ways of working with media – and even reinvent traditional media itself. Different thinking is not only encouraged but also celebrated here at PHD. We believe the old ways of working in the RFI format are dead, we foster intimate and progressive relationships both with our clients and the media partners who help to realize our ambitions. You will lead your own integrated team and work within one of the most passionate media teams who is flexible and nimble, fast and adapt to change. It is a team that exemplifies teamwork and one that is looking for a leader who can help create with them a media strategy that sets these brands apart from the rest. Firstly, come prepared to dig in and get ready to get your hands dirty. This role is strategy in action. We listen, we talk, and then we get right into the do. Here at PHD, we muck in, at every level, to get what needs to be done and we do it smarter, faster, and better than it has been done before. This is an important role, one that requires an inspirational and actionable strategy. You need to have your media planning skills down to a fine art; know your media math inside and out and the foundation for innovation starts here. You need to be comfortable with deep analysis to rationalize and measure your media decisions. We like to put a little skin in the game. That means you help define what success looks like for the client and agency teams by designing measurement plans rooted in empirical data. You set the agenda as the everyday lead and we will cheer you on as you bring your own point of view and challenge us, the team and our clients towards a better way or working. Make no mistake, this is a heavy producer type role. Not only will you lead strategy, but you will create it and lead a team towards developing it and a client towards aligning with it. You would need to be a strong communicator with strength of conviction and to be able to inspire a team and set them and our clients towards a path of growth. We expect you too, to grow in this role and be groomed for the next generation of Group Account Directors at PHD.

Requirements

Minimum of 8 to 10 years of media planning experience; integrated experience strongly desired
Minimum 6 years of experience in managing and growing a large team
Strong ability to have intelligent conversations about data and measurement
Knack for linking business goals with strategic executions
Effective communication skills
Proficiency in media terminology, media math, calculations and KPI development and third-party research tools

Responsibilities

Account Management– connect brand goals with target audience, leveraging media tools to uncover insights to activate the plan for a variety of campaigns. Own the execution of deliverables on time, on budget and with attention to quality. Identify creative ideas that meet client needs, solves problems, and drives the business strategy. Facilitate brainstorming and foresee how ideas will play out in the marketplace. Understand industry trends and their potential impact on PHD and your client.
Team Management– be the goal setter. Pave the direction for your team and devise plans for short-term and long-term growth and success. Supervise and coach your team providing routine feedback, be an advocate of their learning and development at PHD.
Client Management– be your client’s champion. Provide strategic direction and clearly articulate opportunities to clients. Be willing and able to step in and help clients always make decisions with a professional presence.
Cross Team Alignment– be a resourceful and analytical thinker with the ability to work with analytics leads on the client and agency side. Align with internal stakeholders to meet agency objectives, share perspectives, and improve operational efficiencies.