Director, Strategy Data Solutions

GroupM • New York, NY

74d • $100,000 - $230,000 • Hybrid

About The Position

The Director, Strategy Data Solutions is responsible for bringing together and analyzing data from multiple sources to help Google make better strategic media and communications choices rooted in human insights. Sitting within the Integrated Strategy discipline, this role provides the critical data-driven insights that inform strategic direction. You will be instrumental in understanding consumer behavior to derive strategies that better connect Google to their audiences and drive marketing effectiveness.

Requirements

• Minimum 6 years of industry experience in research, analytics, or media, with previous experience at an agency, consultancy, research supplier, publisher, or brand preferred.
• Proficient in Python and/or R for data analysis and developing scalable data products.
• Expertise in data manipulation techniques, including joins, sorting, filtering, merging, aggregation, window functions, regex, and string/date-time conversions.
• Proven ability to create and maintain data dictionaries to ensure data integrity.
• Advanced proficiency in Microsoft Excel, including complex functions and data analysis tools.
• Experience with data quality assurance, validation techniques, error handling, and data cleansing.
• Working knowledge of syndicated consumer and media sources (e.g., MRI, Nielsen, Pathmatics, Vivvix, Comscore, YouGov, GWI).
• Familiarity with API integration and management for data extraction and automation.
• Knowledge of foundational statistical methods (e.g., regression analysis, hypothesis testing, ANOVA).
• Strong analytical and critical thinking skills with the ability to distill the real question being asked and develop innovative solutions.
• A natural storyteller with highly articulate, persuasive, and clear written and verbal communication skills.
• A strong team player and self-starter who can manage multiple projects, prioritize tasks, and adapt quickly in a fast-paced environment.

Responsibilities

• Proactively design and build bespoke insights solutions and tools fueled by disparate data sources.
• Manage the creation and delivery of high-priority client deliverables, including comprehensive global competitive spend reports, ensuring accuracy and timeliness.
• Transform complex 1st, 2nd, and 3rd party data into clear, compelling narratives and visualizations that inform strategic recommendations across competitive, cultural, consumer, and media landscapes.
• Identify and define new audience segments, developing a deep understanding of their motivations, behaviors, and preferred communication channels.
• Craft and present data-driven narratives to internal and external stakeholders, effectively communicating complex insights to influence decision-making.
• Drive thought leadership initiatives by creating and sharing insightful content, developing new frameworks and tools to provide actionable guidance for clients.
• Cultivate strong client relationships, serving as a trusted advisor by proactively understanding their business objectives and providing tailored, actionable solutions.
• Serve as a subject matter expert and internal consultant to planning and strategy teams, educating them on the effective use of available data resources and analytical tools.
• Support New Business pitches and other projects, as needed, by providing insight analysis and guidance.

Benefits

• Competitive medical, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees