Director, Strategic Market Insights – Tryngolza

Ionis Pharmaceuticals, Inc.

33d•$184,000 - $218,000

About The Position

Ionis is seeking a market insights team leader with broad strategic and consultative experience to join our rapidly growing Insights and Analytics team. Reporting to the Head of Global Market Insights, you will be responsible for developing and maintaining a deep understanding of the wholistic market perspective and resulting business implications through market research, data analytics, and competitive intelligence, as well as for enabling data-backed forecasts for key programs. In this role, you will collaborate cross-functionally with the broader Commercial, Medical, Finance, and R&D organizations, partnering at all levels of the business. As the market expert and strategic thought partner to the cross-functional team, you will help shape our brand strategies, marketing plans and tactics, clinical development and lifecycle strategies, and business development initiatives. You and your team will work collaboratively with other functions to identify key business questions and priorities, design research plans and solutions, translating your findings into actionable implications and recommendations for specific programs and the portfolio.

Requirements

10+ years of Pharma / biotech experience, with cross-functional commercial experience
Bachelor’s degree required, MBA or other relevant advanced degree preferred
Experience with market research across all modalities of market insights along the product lifecycle (pre-/clinical, pre-launch, launch, post-launch), and with key stakeholders (e.g., HCP, patient, payor, pharmacy)
Experience in the U.S. market launches required, global market insights experience preferred
Diverse commercial background (e.g., prior roles in Marketing, Sales, or Strategy) with a strong understanding of how insights intersect with P&L and resource allocation decisions preferred
Experience leveraging complex quantitative data (e.g., claims, EHR), and ability to discern and translate meaningful insights
Excellent verbal and written communication skills
Strong consultative, collaboration and interpersonal skills to partner with and influence other data-driven cross-functional teams to gain broader customer perspectives and distill clear and actionable insights, often without direct authority
Courage to constructively challenge brand assumptions based on objective market realities
Directly influence resource allocation decisions by providing objective, data-driven recommendations on high-impact investment opportunities
Desire to work in a fast-paced, innovative environment and evolving organization, with the ability to prioritize efforts, solve problems, make tradeoffs and decisions, and manage stakeholder expectations
Ability to think big picture, while remaining detail-oriented
Results oriented with a bias to act and an innovative approach to addressing business challenges
Innate curiosity, with strong personal drive and entrepreneurial spirit

Responsibilities

Define and lead the end-to-end market insights strategy, determining critical business questions, setting the long-term research roadmap for assigned brands and pipeline programs and generating actionable recommendations
Serve as the single point of contact and principal strategic advisor for the Tryngolza business, driving evidence-based decision-making for brand and portfolio strategy
Identify and select external partners to support execution of market insights projects and manage the processes to achieve quality, cost-effective, and efficient delivery
Leverage and synthesize information from multiple sources, including, but not limited to, qualitative and quantitative primary market research, data analysis, secondary research, field and competitive intelligence, etc.
Pressure test conclusions and implications drawn from our market insight initiatives to ensure assessments are objective, data-driven, and relevant for the business
Partner with the Forecasting team to develop and pressure test forecast assumptions and models
Effectively translate and communicate outputs in the form of actionable insights and recommendations for the cross-functional teams and leadership as required for internal and external facing needs
Reconcile dissenting views, negotiate with, and persuade others by applying high emotional intelligence to shift the thinking on sensitive / complex situations
Coach and develop direct reports, including the completion of timely performance evaluations; as appropriate, hire, train, and mentor new employees to ensure successful onboarding
Design and execute annual functional plan to accomplish critical business objectives, adapting and solving for evolving business needs, effectively managing team budget
Lead ad hoc strategy projects and initiatives, as required (e.g., new indication / product / market evaluations)
Cultivate and maintain formal networks with key external decision-makers and industry experts to ensure Ionis remains at the forefront of market trends and competitive dynamics