YOUR OPPORTUNITY In this role, you will be accountable for uncovering and driving insights into action by putting the consumer at the center of every single business decision. You will directly influence brand strategy, planning, and execution by leveraging state-of-the-art capabilities, market intelligence, and business understanding. Importantly, this role is also designed to co-create, activate, and strengthen all marketing optimization tools and processes (including M&E) to drive efficiencies and maximize the return of our advertising and promotions spend across the region. You will be serving as the “voice of the consumer, influencers (bartenders, operators and bar owners), distributors, and retail partners” by developing a deep understanding of their wants, needs, and desires to influence their purchase and make Bacardi their supplier of choice. This is a unique opportunity to provide thought leadership and influence stakeholders to make informed business decisions while working closely with a cross-functional team in the region and globally. Furthermore, this role will play a leadership role by actively participating and creating stronger relationships with other cross-functional teams (M & M&E evangelist, Commercial Business Reviews, Marketing Optimization) to elevate the impact of our capabilities for the benefit of the entire organization. You will be based in Miami, Florida.