Director/Sr. Director, Patient Marketing

Gossamer Bio, Inc.-posted 9 days ago

Full-time • Director

Remote • San Diego, CA

101-250 employees

Chemical Manufacturing

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The Director/Sr. Director, Patient Marketing, will execute marketing strategies to support the commercial success of our product portfolio. This role collaborates with cross-functional teams to drive product launches, market penetration, and brand awareness. The ideal candidate possesses deep knowledge of biotechnology and rare disease markets, with a proven track record of driving successful marketing programs that meet customer needs.

Lead the implementation of the PAH brand strategy through effective execution of branded and unbranded tactics across key direct-to-patient marketing channels, with a specific focus on non-personal/digital engagement. Ensure all efforts meet or surpass brand objectives.
Partner effectively with Clinical, Regulatory, Medical Affairs, and Sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
Oversee the development and execution of marketing medical conventions, exhibits, and trade shows.
Partner with Market Research, Medical, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
Effectively manage agency partners, business processes, and project plans.
Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI. Monitor and report on the effectiveness of marketing activities.
Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.

Bachelor's degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
2+ years Direct to direct-to-patient marketing and digital experience required
Experience with successful product launches and brand management in a highly regulated environment.
Strong strategic thinking, analytical, problem-solving, communication, and presentation skills, with the ability to engage and influence internal and external stakeholders.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Ability to effectively work in a highly collaborative, matrixed environment.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

Pulmonary Arterial Hypertension experience strongly preferred.

Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching , long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please visit https://www.gossamerbio.com/careers-culture/who-we-are/

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