Omnichannel Marketing

Gossamer Bio, Inc.•San Diego, CA

38d•Remote

About The Position

The Director/Sr Dir, Digital/Omnichannel Marketing will leverage your deep understanding of digital marketing strategy, media, technology, and analytics to drive business engagement. The ideal candidate is both strategic and hands-on, blending scientific understanding with marketing innovation to direct measurable business impact across digital, field, and traditional channels. This position will collaborate cross-functionally with brand leadership, internal stakeholders, and external agency partners. As Gossamer Bio builds its first commercial organization, this leader will design and operationalize our omnichannel foundations from the ground up, including infrastructure, processes, partnerships, and governance. This position reports to the SVP, Marketing.

Requirements

Bachelor's degree required, advanced degree in business or marketing preferred.
10+ years of marketing experience within the biotechnology or pharmaceutical industry. With 6 years of experience in a management or leadership role of people or function.
6+ years of digital marketing experience with a strong understanding of best practices and emerging trends across multiple channels, including websites, email marketing, mobile apps, and media.
Proven track record of developing, shaping, and optimizing HCP and/or Consumer digital experiences.
Analytical mindset with experience using data to drive decisions and optimize performance.
Excellent relationship-building and business-partnering experience across multiple departments, external partners, customers and patients.
The ideal candidate can operate effectively in a lean, fast-paced environment, leading through influence and collaboration.
Strong understanding of healthcare market dynamics, HCP engagement, and patient behavior insights.
Strong problem-solving abilities with a data-driven approach to decision-making and strategic planning.
Advanced communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

Nice To Haves

Experience building and executing Omnichannel marketing in launch settings or early commercial build environments strongly preferred.

Responsibilities

Define and implement scalable omnichannel operating models, processes, and tools for a growing commercial organization.
Serve as a hands-on builder, establishing the foundation for omnichannel operations, vendor selection, and campaign execution.
In partnership with commercial operations, ensure alignment on data infrastructure, marketing technology, CRM, and analytics integrations.
Develop and execute an omnichannel marketing vision aligned with corporate brand, portfolio, and commercialization strategies.
Lead cross-functional collaboration between Marketing, Sales, Medical Affairs, IT, Analytics, and Agency partners to ensure cohesive execution.
Define and operationalize audience segmentation, journey mapping, and personalized engagement strategies across digital and offline channels.
Build marketing automation programs to drive lead nurturing, HCP engagement, and patient awareness initiatives.
Partner with analytics and insights teams to develop data-driven optimization frameworks and measure channel performance.
Design and implement core data infrastructure, CRM, marketing automation capabilities through martech platforms (e.g., Salesforce Marketing Cloud, Veeva etc).
Champion digital marketing within the marketing organization, fostering a test-and-learn culture.
Ensure compliance with industry regulations while innovating in digital engagement.
Establish KPIs, dashboards, and performance standards for marketing effectiveness.
Manage the budget for the function, evaluate the cost-effectiveness of spending, and ensure the appropriate allocation of resources.