Director Sponsorship Strategy and Experiential

Humana

6h • Hybrid

About The Position

The Director of Sponsorship Strategy & Experiential Activations is responsible for defining and leading Humana’s enterprise approach to sponsorships, partnerships, and experiential marketing—creating brand experiences that meaningfully connect with people while driving measurable business impact. This role sets the strategic direction for how Humana shows up through culture, experiences, and partnerships across audiences and markets. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. Through innovative, data‑driven solutions and human‑centered brand experiences, Humana is uniquely positioned to transform how people experience healthcare and the role our brand plays in their lives. Reporting to the AVP of Brand and Experiential Marketing, this role sits within the Marketing Organization and the broader Enterprise Growth team. The Director of Sponsorship Strategy & Experiential Activation leads the development of enterprise‑level sponsorship platforms, brand partnerships, and experiential programs that enhance brand relevance, deepen engagement, and support growth objectives. This role partners closely with Brand, Media, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, Legal and Compliance, as well as external agencies and partners to ensure sponsorship and experiential strategies are insight‑driven, integrated, compliant, and consistently executed. This position is ideal for a senior marketing leader who can balance strategic vision with executional excellence, influence across a large organization, and elevate Humana’s presence through experiences that are culturally relevant, authentic, and impactful. Enterprise Sponsorship Strategy: Define and lead Humana’s enterprise sponsorship strategy, aligned to brand ambition and growth priorities. Establish a clear strategic framework for how sponsorships, partnerships, and experiences contribute to brand differentiation and audience connection. Identify priority cultural moments, environments, and platforms where Humana can create meaningful and distinctive brand presence. Experiential Activations: Own the vision and approach for live, hybrid, and immersive brand experiences that translate Humana’s purpose into tangible engagement. Define and lead Humana’s experiential activations to capitalize on in person experiences and marquee events within the sponsorship portfolio. Deliver best in class on site experiences to reinforce brand associations with attendees. Lead a high volume of experiential programs that meet brand standards, compliance requirements, and operational expectations without diluting creativity or impact. Define experiential playbooks and operating models that support consistent, repeatable execution at scale. Sponsorships & Partnership Governance: Lead the selection, negotiation, and governance of sponsorships and strategic brand partnerships across sports, entertainment, cultural, community, and purpose‑driven spaces. Determine sponsorship portfolio composition and investment strategy based on brand fit, scale, and long‑term value. Establish enterprise standards for evaluating sponsorship effectiveness and strategic alignment. Measurement & Optimization: Define success metrics and measurement frameworks for sponsorship and experiential initiatives in partnership with analytics teams. Use performance insights to guide optimization, portfolio evolution, and future investment decisions. Ensure learnings are documented and applied to continuously strengthen strategy and execution. Cross‑Functional Leadership: Align internal teams across Brand, Media, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, and Legal/Compliance around shared sponsorship and experiential objectives. Drive alignment and progress across complex, matrixed teams through influence, prioritization, and clear decision‑making. Convert enterprise strategy into executable roadmaps that enable coordinated delivery across teams and partners. Leadership & Enablement: Advise leadership on sponsorship strategy, experiential innovation, and cultural relevance. Lead and develop high‑performing teams and partners, fostering accountability, creativity, and continuous improvement. Oversee agency, vendor, and partner relationships to ensure strong performance, clear accountability, and effective use of resources.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 10+ years of progressive experience in sponsorship marketing, experiential marketing, brand partnerships, or integrated marketing within large, complex, or regulated enterprise environments.
• 3+ years of experience leading enterprise‑level sponsorship or experiential initiatives, including ownership of strategy, activation approach, and long‑term portfolio direction.
• Experience working with national or large‑scale sponsorship platforms across sports, entertainment, cultural, community, or purpose‑driven partnerships.
• Strong understanding of how to evaluate sponsorship and experiential effectiveness using brand, engagement, and business measurement frameworks.
• Proven ability to influence senior leaders and align cross‑functional stakeholders around shared priorities without direct line authority.
• Exceptional strategic thinking, storytelling, and communication skills, with the ability to articulate vision, define point of view, and guide decision‑making at the executive level.

Nice To Haves

• Master’s degree or advanced certification in Marketing Strategy, Business Administration, Healthcare Management, or related field.
• Strong familiarity with marketing analytics, segmentation, and performance measurement as inputs to sponsorship and experiential strategy.
• Experience operating within agile marketing models or enterprise transformation initiatives.
• Demonstrated success overseeing large budgets and managing agency, vendor, or partner ecosystems.

Responsibilities

• Define and lead Humana’s enterprise approach to sponsorships, partnerships, and experiential marketing—creating brand experiences that meaningfully connect with people while driving measurable business impact.
• Set the strategic direction for how Humana shows up through culture, experiences, and partnerships across audiences and markets.
• Lead the development of enterprise‑level sponsorship platforms, brand partnerships, and experiential programs that enhance brand relevance, deepen engagement, and support growth objectives.
• Partner closely with Brand, Media, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, Legal and Compliance, as well as external agencies and partners to ensure sponsorship and experiential strategies are insight‑driven, integrated, compliant, and consistently executed.
• Define and lead Humana’s enterprise sponsorship strategy, aligned to brand ambition and growth priorities.
• Establish a clear strategic framework for how sponsorships, partnerships, and experiences contribute to brand differentiation and audience connection.
• Identify priority cultural moments, environments, and platforms where Humana can create meaningful and distinctive brand presence.
• Own the vision and approach for live, hybrid, and immersive brand experiences that translate Humana’s purpose into tangible engagement.
• Define and lead Humana’s experiential activations to capitalize on in person experiences and marquee events within the sponsorship portfolio.
• Deliver best in class on site experiences to reinforce brand associations with attendees.
• Lead a high volume of experiential programs that meet brand standards, compliance requirements, and operational expectations without diluting creativity or impact.
• Define experiential playbooks and operating models that support consistent, repeatable execution at scale.
• Lead the selection, negotiation, and governance of sponsorships and strategic brand partnerships across sports, entertainment, cultural, community, and purpose‑driven spaces.
• Determine sponsorship portfolio composition and investment strategy based on brand fit, scale, and long‑term value.
• Establish enterprise standards for evaluating sponsorship effectiveness and strategic alignment.
• Define success metrics and measurement frameworks for sponsorship and experiential initiatives in partnership with analytics teams.
• Use performance insights to guide optimization, portfolio evolution, and future investment decisions.
• Ensure learnings are documented and applied to continuously strengthen strategy and execution.
• Align internal teams across Brand, Media, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, and Legal/Compliance around shared sponsorship and experiential objectives.
• Drive alignment and progress across complex, matrixed teams through influence, prioritization, and clear decision‑making.
• Convert enterprise strategy into executable roadmaps that enable coordinated delivery across teams and partners.
• Advise leadership on sponsorship strategy, experiential innovation, and cultural relevance.
• Lead and develop high‑performing teams and partners, fostering accountability, creativity, and continuous improvement.
• Oversee agency, vendor, and partner relationships to ensure strong performance, clear accountability, and effective use of resources.

Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• Short-term disability
• Long-term disability
• Life insurance
• Bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees