Director, Social Strategy

Publicis Groupe•New York, NY

About The Position

You are a dynamic, critical thinker who can see multiple dimensions in creating successful social strategy and see it through to every status update. A hybrid writer-planner-researcher, not only can you use listening tools, you have the ability to identify critical behavioral insights that make a difference in the lives of people in social networks, and the businesses of our clients. You agree that the best way to achieve business goals is by helping, not selling, and can be the crucial part of a team that guides our clients through thinking like a journalist, planning like a radio station, and writing like a screenplay. You know that the brand's role is to facilitate stronger relationships between people in the network. You are the “editor-at-large” within the client engagement. You are responsible for creating content and programs that bridge the brand perspective with the consumer's network. You are able to assess a client need, figure out most appropriate communication platforms, and ultimately direct staff to ensure the work/message takes contextual nuances into consideration. You typically are first to identify new trends developing within the social media space, and provide insight/direction to spark new programs and content development.

Requirements

Considerable experience developing and delivering multi-platform social media strategies, editorial calendars and tactical plans
In-depth understanding of community management, participation frameworks, editing/publishing and creative guidelines specific to the social media landscape
Experience leading content strategy, creative development and production for use within an interactive setting
In-depth understanding of interaction design and information architecture
Management experience leading a cross-functional team inclusive of account management, planning, creative, and interactive production.
Expert level attention to detail, as well as strong organizational and communication skills needed to maintain brand integrity and dialogue with a broad user base
Ability to work effectively in a fast-paced, high-pressure environment
Extremely online savvy - socially active online with a solid understanding of social media and the dynamics of community interaction
Strategic leader with vision - ability to use consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans
Active participant in a broad mix of social media platforms with experience on behalf of a client or corporation at scale
A strong communicator (written and verbal - written samples required)
Diplomatic and professional with a good dose of common sense
Assertive & resourceful with a consistent record of getting things done
6-8+ years in online marketing/PR, online community management or site editorial
3+ years management experience

Nice To Haves

Experience with front end code (HTML, CSS, JavaScript, PHP) a plus

Responsibilities

As Director, Social Strategy, you define content needs, the aggregation of client assets where appropriate, and lead the development and production of new content as needed.
You will partner with account leads, a community manager, and online creative teams to structure the content strategy specific to each platform.
You also know how to structure engagements around live events and feel comfortable in similar dynamic, high-pressure environments.
You are an excellent presenter and facilitator, adept at creating effective workshops for high-level clients and colleagues.
You create community management frameworks through participation guides and handle the day-to-day.
You are responsible for delivering a consistent and cohesive user experience from a content and creative perspective, and are the first critical issue point when the community manager is unsure about how to resolve an issue within a community.