Director, Social Strategy

Horizon Media • New York, NY

280d • $145,000 - $165,000

About The Position

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Requirements

• 6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact.
• Deep understanding of advanced analytics and performance media.
• Strong familiarity with marketing principles, analytics and concepts.
• Exceptionally skilled in Excel and PowerPoint.
• Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation.
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.
• Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data.
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders.
• Exceptional verbal and written communication skills.

Nice To Haves

• Comfort owning and managing budget/investment levels in social media across multiple accounts.
• Strong experience navigating cross-department relationships.
• Leadership and supervisory experience in terms of developing media professionals.

Responsibilities

• Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations.
• Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes.
• Guide junior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.
• Ensure team follows QA process and daily pacing.
• Lead strategic social plan development in tandem with the Digital & Business Solutions teams.
• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations.
• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions.
• Drive team brainstorms to kick off plan and consideration set development.
• Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions.
• Stay abreast of industry trends, develop POVs related to overall social marketplace buying.
• Work with AMD and Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents.
• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships.
• Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts.
• Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements.
• Act as escalation point for junior team members as they work through optimization strategies.
• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large.
• Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships.
• Maintain a strong presence across Horizon Next departments, building trust and accountability.
• Act as escalation point for junior team members when faced with challenges navigating conversations with internal and external partners and clients.
• Assist in creating growth plans for junior team members and providing clear career goals for the AMD.
• Act as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance.
• Provide education and training on best practices, media principals, and social industry at large.
• Participate in interview process for junior team members roles.
• Guide team in setting goals and project tasks and timelines.
• Responsible for upholding a sense of community and knowledge sharing within the Horizon Next social business.
• Dispelling high-level POVs on industry trends and updates across both clients and team members.
• Ensure the account is upholding the Horizon brand ethos that business is personal.

Benefits

• Health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays.
• Unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance.
• Childcare resources.
• Identity theft insurance.
• Fertility assistance programs.
• Fitness reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree