Director, Social Media (Firmwide Marketing)

Morgan Stanley•New York, NY

About The Position

The Director, Social Media role sits within the Brand Marketing team at Morgan Stanley and reports directly to the Head of Social Media. This role co-reports into the Morgan Stanley Investment Management Digital Strategy Team, which is a collaborative and forward-thinking group focused on elevating Morgan Stanley Investment Management's digital presence and amplifying thought-leadership through a digital first approach.

Requirements

Bachelor's degree required.
6+ years of relevant social media marketing experience; financial services or other regulated-industry experience preferred.
Strong understanding of inbound and content marketing philosophy and experience implementing comprehensive programs tied to social media.
Demonstrated success building and running corporate social media programs.
Capable skillset and experience working in legacy tools such as Canva as well as critical emerging AI capabilities including Claude, ChatGPT, and AI engineering as it relates to social media.
Experience with social media management/analytics tools (e.g., Sprinklr, Proofpoint Patrol).
Excellent writing and storytelling skills; able to tailor tone by audience and platform.
Strong project management skills in a matrixed, fast-paced environment.
Strong interpersonal and executive presence; confident advising stakeholders at all levels.
Self-directed, sound judgment, and solutions-oriented.

Responsibilities

Lead social media strategy across the Morgan Stanley Investment Management and sub-brand channels (including Eaton Vance, Parametric, and Calvert), ensuring alignment with Investment Management business objectives and brand standards.
Craft and edit platform-native social content for brand channels, including LinkedIn, X, and YouTube, ensuring message clarity, compliance readiness, and audience relevance.
Partner with cross-functional stakeholders at all levels to develop and shepherd social content from concept to publication; clearly communicate general and platform-specific editorial guidelines and best practices.
Lead digital first content marketing initiatives through a social lens, providing competitive and sentiment analysis to guide strategy and tactics directly addressing pain points and needs.
Monitor and interpret performance metrics, partnering with the Social Analytics Team to deliver insights, performance reporting, and clear recommendations to senior stakeholders and tying into the larger digital user experience.
Manage the social approvals workflow, coordinating with Risk, Compliance, and Corporate Communications to ensure each post meets firm policies and regulatory requirements.
Work with stakeholders and partners to improve and optimize process and workflow management, including end-to-end reporting.
Serve as the subject matter expert on social trends and platform changes, tracking competitive positioning within the investment management landscape and advising stakeholders on implications and opportunities.
Contribute to the broader digital roadmap in collaboration with the VP, Digital Strategy, advancing channel strategy, content evolution, and operating model improvements in close collaboration with partners in web and relationship marketing.
Lead the employee social program, overseeing day-to-day inquiries, on/off-boarding, adoption initiatives, and overall employee experience.
Partner with internal teams (e.g., Compliance, Risk, IT) to manage operational execution of the employee social program, including policy/documentation alignment, continuous optimization, and a risk-mitigation focus.