Director, Social Media

Shadow•New York City, NY

13d•$110,000 - $150,000•Hybrid

About The Position

SHADOW is seeking a dynamic Social Media Director who will enhance our entire social media strategy for the agency and its diverse clientele. This is a senior leadership position, reporting directly to the AVP, Social. The successful candidate will mentor, manage, and inspire a growing social media team, ensuring optimal client service and strategic alignment with SHADOW's overarching goals. The ideal candidate should bring 7+ years of hands-on experience in social media marketing, within a leading agency environment.

Requirements

Strategic Leadership: Profound understanding of social platforms, emerging trends, and the ability to formulate strategies that drive client brand narratives effectively.
Impeccable Writing Skills: Beyond excellent writing capabilities, an innate ability to adapt voice, tone, and style to suit diverse clients and diverse audiences. A gift for compelling storytelling in the digital age.
Operational Excellence: Mastery in project management, ability to swiftly pivot strategies in line with evolving trends, news, or social discussions.
Team Leadership: A passion for mentoring and growing a team, with the skill to work cross-functionally within the agency, forging strong collaborative ties.
Analytical Prowess: An expert eye for discerning patterns in data, turning analytics into actionable strategy and robust campaign enhancements.
Technical Experience: Proficiency with social media analytics tools like Dash, Sprout Social, Brandwatch or similar platforms and the ability to guide team members in their use.
Paid Social Expertise: Experience in overseeing both paid and organic workstreams, and setting up paid social campaigns in partnership with media agencies and/or directly with platforms.
7+ years of hands-on experience in social media marketing, within a leading agency environment.

Responsibilities

Direct the development, refinement, and execution of social media strategies for our esteemed agency clients. Ensure content strategy aligns with broader marketing campaigns and brand narratives.
Drive SHADOW's social media narrative by guiding the team's efforts in content calendar creation, asset development, copywriting, and high-level reviews.
Oversee the Social Media Managers, Community Manager and Coordinator, providing them with guidance, training, and professional development opportunities.
Elevate the quality and impact of social strategies by driving content ideation sessions, approving creative briefs, and ensuring the final output matches strategic intent.
Work closely with internal creative team and client-side contacts, ensuring seamless content flow, timely deliveries, and strategy alignment.
Stay ahead of the curve by identifying new social platforms, tools, and strategies that can offer SHADOW and its clients a competitive edge.
Supervise the compilation and analysis of data, ensuring reports offer clear insights, actionable recommendations, and strategic direction for clients and internal stakeholders.

Benefits

Medical + dental + vision insurance
Generous PTO and paid holidays
Dedicated mental health days
Unlimited sick time
Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
401(k) retirement plan with matching
Pre-tax commuter and healthcare benefits
12 weeks paid leave for new parents
Individualized career mapping
Summer Fridays (early close Fridays Memorial Day - Labor Day)
Hybrid work schedule (1-3 days in office per week, depending on role)