Director, Social Media

Masterclass

13d

About The Position

MasterClass is seeking a Director of Social Media who is both a strategic leader and a highly capable operator. This role requires deep expertise across social platforms—particularly Instagram and LinkedIn—paired with the ability to execute hands-on content development. You will own the end-to-end social strategy, build and scale our always-on presence, lead organic support for class and product launches, and cultivate an engaged, inspired community around learning. The ideal candidate is fluent in platform behaviors, grounded in data, and exceptional at developing compelling, channel-native content. You will collaborate closely with cross-functional partners while also leading a team to deliver world-class social storytelling.

Requirements

10+ years of social media experience
5+ years of team leadership experience managing and developing social talent.
Demonstrated success building and executing social strategies across Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
Strong platform fluency with a deep understanding of content formats, behaviors, and audience expectations across each channel.
Capable of both defining strategy and executing content hands-on
Proven track record of developing high-impact social campaigns that drive measurable business outcomes.
Highly analytical, with strong command of social analytics tools (e.g., DashHudson)
Strong understanding of cultural trends and the ability to translate them into relevant, brand-appropriate content.
Exceptional communication skills with the ability to present a clear point of view and influence stakeholders at all levels.
Curious, adaptive, and energized by the pace of social and the evolution of digital culture.

Responsibilities

Develop and lead a comprehensive social media strategy that drives brand awareness, engagement, and community growth.
Define and optimize our platform mix with a strong focus on Instagram and LinkedIn, ensuring each channel has a clear strategic role and content approach.
Establish community guidelines and engagement principles that foster meaningful interaction and deepen audience connection.
Drive social planning and execution for class launches, product releases, brand campaigns, and cultural moments.
Concept, write, and produce high-quality, channel-native content to bring strategic priorities to life.
Lead team to deliver social-first creative that is visually strong, culturally relevant, and platform optimized.
Manage and maintain an integrated social calendar that spans evergreen content, UGC, instructor activations, launches, and tentpole moments.
Own social reporting, analytics, and insight generation, translating data into clear recommendations and optimization roadmaps.
Lead a disciplined test-and-learn approach to improve performance, expand reach, and strengthen audience engagement.
Stay current on platform updates, emerging formats, and cultural trends to ensure MasterClass remains at the forefront of social innovation.
Build, develop, and mentor a high-performing team with clear roles and growth paths.
Partner closely with class launch, brand, product marketing, creative, comms, and channel leads to deliver integrated, social-led storytelling.
Advocate for social best practices across the organization and ensure strategies remain aligned with brand and business goals.