Director, Social Media
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About The Position
As the Director, Social Media at K12, you will be responsible for elevating the brand's social presence, driving community engagement, and expanding K12’s digital footprint across all platforms. You’ll lead the development and execution of K12’s organic social media strategy while working closely with paid media teams to amplify brand awareness, grow social accounts, and foster deeper connections with students, parents, educators, and prospects. Combining strategic vision with hands-on execution, you’ll manage a growing social media team, collaborate cross-functionally, and leverage data-driven insights to optimize campaigns. A key part of the role will be creating innovative, impactful campaigns, managing influencer partnerships, and ensuring K12’s voice remains relevant, relatable, and compelling in an ever-changing digital landscape. Your ability to blend a passion for education with digital innovation will be essential in driving measurable results and aligning social media initiatives with broader business and marketing goals.
