Director - Social Media Strategy

Bully Pulpit International • New York, NY

110d • $110,000 - $140,000

About The Position

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between connecting Silicon Valley technology, Madison Avenue creative, Washington policy and real people. BPI is seeking a seasoned social and content strategist to lead integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.

Requirements

• 8-10 years of experience in digital marketing, social media strategy, and content creation
• Background across agency and corporate environments preferred
• Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines
• Proven project and team management experience with multi-stakeholder initiatives
• Experience in policy, public affairs, or mission-driven communications is a strong plus

Responsibilities

• Develop and execute social and content strategies aligned with BPI’s mission, reputation priorities, and audience needs
• Lead always-on campaigns across key platforms (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Facebook, Reddit, Snap)
• Design strategic growth plans and KPIs, leveraging audience insights and analytics
• Oversee content calendars, draft engaging and regulation-compliant copy
• Deliver proactive and reactive messaging that shapes narratives around BPI’s work
• Create thought leadership content and support executive visibility across channels
• Serve as strategic partner and ghostwriter for executives, including posts, Q&As, and replies
• Support visibility tied to events, media coverage, and philanthropic initiatives
• Monitor real-time conversations to identify risks, misinformation, and reputational threats
• Collaborate with comms, legal, and crisis teams to craft aligned responses
• Maintain and update a rapid-response playbook with clear protocols
• Manage and mentor direct reports, ensuring best practices in publishing, moderation, and engagement
• Partner across teams and stakeholders to drive alignment and impact
• Deliver performance reports and insights on audience engagement and reputational trends
• Refine strategies based on analytics and high-impact content themes

Benefits

• 100% company-paid medical, dental, and vision insurance
• 401(k) program with employer match up to 4%
• Generous time off for vacation
• $50 monthly phone reimbursement
• Unlimited sick time
• 16 weeks of paid leave for new parents

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees