Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

Shiseido Americas Corporation • New York, NY

403d • $119,925 - $199,875

About The Position

The Director, DDG Global Social Media & Content Strategy at Shiseido Americas is responsible for developing and executing the global social content strategy for the Dr. Dennis Gross Skincare brand. This role focuses on enhancing the brand's presence on key social media platforms such as Instagram, TikTok, and YouTube, while also leading innovative content ideas that are scalable and unique to the brand. The position requires collaboration with various teams and markets to ensure effective content development and community engagement.

Requirements

• BS/BA required
• 8-10 years of social media experience, preferably in a beauty, fashion, or luxury lifestyle environment.
• Active and highly engaged within social media, with knowledge of emerging platforms and trends.
• Comfortable with data and understanding how it informs social strategy and content.
• Creative problem solver with strong attention to detail.
• Resourceful and proactive, able to anticipate needs.
• Strong project management skills with the ability to handle multiple priorities.
• Strong written and verbal communication skills.
• Team player with strong interpersonal skills.

Nice To Haves

• Experience in a fast-paced, dynamic environment.
• Familiarity with digital marketing and e-commerce strategies.

Responsibilities

• Oversee and accelerate the brand's Global Social footprint, focusing on TikTok and Instagram.
• Drive evolution of content strategy with an entrepreneurial mindset.
• Build differentiating social campaigns designed to nurture community, support acquisition, and drive engagement.
• Support digital innovation initiatives to drive awareness with DDG audiences.
• Concept social-first content for key platforms, partnering with DDG Creative and external content partners.
• Collaborate with Global Marketing, E-Commerce, Creative, and Paid Media on short form video content development.
• Partner with priority markets on content requests and social co-op opportunities.
• Oversee community management strategy, including response protocol and crisis response.
• Review and approve monthly content calendars for secondary Global Social platforms.
• Oversee and approve social media reporting, actioning key insights for continuous improvement.

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees