Director, Social Media and Influencer (Hybrid)

Foot Locker•New York, NY

33d•$134,000 - $160,000•Hybrid

About The Position

This hybrid position will be located at our Corporate Office in New York City. E xpectations for h ybrid in-office schedule is three days a week,Tuesday, Wednesday, and Thursday. Foot Locker is seeking a Director of Social Media & Influencer to join our team! This leader will set the vision and strategy for social media, content creation, and community engagement across social platforms, ensuring these functions work together to drive cultural relevance, storytelling, and brand growth. Foot Locker is positioned as a category-defining brand in creativity, cultural fluency, and community building. The ideal leader brings a true passion for sneakers and sport culture. You live and breathe the creators, athletes, stories, and trends that drive our culture forward. You have a demonstrated track record of translating this cultural understanding into bold ideas that fuel an engaged and growing social community. Foot Locker is positioned as a category-defining brand in creativity, cultural fluency, and community building. Success in this role looks like: Cohesive, agile, and high-performing content and social organization Breakthrough campaigns that generate cultural conversation, brand love, and organic growth Measurable impact from social and content on awareness, community growth, and commerce outcomes Foot Locker Corporate Office - NY 1 Penn Plaza, Suite 3200 New York, NY 10119

Requirements

Bachelor's degree in Marketing , Communications, or related field
8 + years in social media, content strategy, or digital marketing
5+ years in leading teams and people management
Passionate about basketball, sports culture, sneakers, sneaker culture and/or the retail industry
Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms
Proven track record of building and scaling social ecosystems that deliver measurable brand and business growth
Expertise and fluency in content trends, cultural relevance, and algorithm dynamics
Exceptional communication, collaboration, and leadership skills

Nice To Haves

Knowledge and background in culturally driven brands are strongly preferred

Responsibilities

Strategic Leadership Develop and evolve Foot Locker's social media and influencer strategy across owned, earned, and emerging channels. Translate brand priorities into actionable, platform-specific strategies that drive cultural relevance, engagement, and brand love. Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches. Partner cross-functionally with Creative, Media, and Digital teams to ensure cohesive planning and integrated activations.
Content & Creative Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and culture defining content. Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution. Ensure consistency in brand voice, tone, and storytelling across all touchpoints. Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights.
Social Strategy & Engagement Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels. Establish community management guidelines to ensure timely , brand-right engagement. Lead influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity. Monitor cultural moments and online trends, leveraging a deep appreciation for sneaker culture to identify opportunities for relevance and breakthrough content.
Analytics & Growth Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives . Leverage analytics and social listening tools to optimize strategy and fuel iterative improvement. Deliver actionable insights and regular performance updates to senior leadership. Benchmark against competitors to keep social presence innovative and competitive.
Team Leadership Lead, mentor, and grow a high- performing team across social strategy, content creation, and community engagement. Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration. Set clear objectives , workflows, and priorities that balance creativity, agility, and operational rigor. Manage external partners, creators, and agencies to expand creative capacity and production scale.