Director, Shopper Marketing

Nestlé • Arlington, VA

289d

About The Position

Nestle is looking for a transformational leader to be the next Director of Shopper Marketing for Nestle USA and for our key strategic customers. This individual will lead a high performing team in creating the omni-channel strategy and execution of all Shopper Marketing efforts for most of our top brands across Nestle USA's CPG business. The ideal candidate is someone that can thrive in a fast-paced, results-driven environment and can create innovative plans, enhance customer engagement, and increase sales across the categories we play with our strategic retailers. As the Director this individual will be responsible for managing a high-performing team, disbursed across the United States, and be instrumental in managing multiple agency relationships.

Requirements

• Bachelor's degree required.
• 8+ years of experience in Sales or Marketing.
• 4+ years of experience managing people.
• Requires current experience in shopper marketing and/or retail media.
• Successful experience leading in a matrix organization.
• Ability to travel up to 25%.

Responsibilities

• Drive NUSA growth and elevate the shopper experience.
• Demonstrate strong leadership and team management skills with the ability to inspire and motivate a diverse team across various locations.
• Exhibit exceptional communication and collaboration skills, with experience working with and influencing cross-functional teams and external partners.
• Translate insights into integrated programs, including media-to-shelf, portfolio and customer programs that engage and convert the shopper.
• Develop and partner with field sales teams to sell-in shopper marketing programs that integrate equity and customer strategy to deliver world class shopper programming.
• Support customers' joint business planning, with Shopper Marketing programs as key enablers of the holistic plan.
• Create innovative omni-channel marketing platforms and initiatives, including the development of new digital/online/omni growth strategies and executional playbooks.
• Work closely with Category Development & Brand teams to deliver more relevant category and brand strategies upstream, ensuring the voice of the customer is represented in all plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Food Manufacturing
• Education Level: Bachelor's degree