Director - SEO and Demand Generation Content

Freshworks • San Mateo, CA

297d • $168,000 - $276,000

About The Position

We are looking for a strategic and results-driven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and execution, manage DG content across the funnel, and lead a high-impact team responsible for crafting compelling content that attracts, nurtures, and converts leads. The ideal candidate is an expert in SEO, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, and campaigns.

Requirements

• 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
• Proven experience leading SEO strategies and demand gen content efforts at scale
• Strong expertise in technical SEO, content strategy, local SEO, and link-building
• Experience managing SEO agency relationships and internal teams
• Deep understanding of demand gen funnels and content-driven customer journeys
• Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
• Experience with marketing automation tools, A/B testing, and conversion rate optimization
• Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
• Ability to influence and collaborate across cross-functional teams
• Experience using AI and automation to scale content creation and optimization
• Strong written and verbal communication skills, with a thought leadership mindset

Responsibilities

• Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence
• Manage SEO agency and external partners, ensuring best-in-class strategies and execution
• Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
• Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
• Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
• Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
• Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
• Implement SEO best practices for multi-region, multi-language enterprise websites
• Spearhead website migrations, CMS transitions, and technical SEO enhancements
• Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
• Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
• Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Benefits

• Multiple options for medical, dental, vision, disability and life insurance
• Flexible time off (plus paid US holidays)
• Commuter benefits (attached to a flexible spending account)
• Wellness benefits
• Adoption and parental leave benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior