Director/Senior Director, IT Service Product Marketing

Salesforce • San Francisco, CA

93d • $193,800 - $328,600

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are seeking an exceptionally talented and proven Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for our rapidly growing portfolio of IT Service products. The Senior Director role reports directly to the Chief Marketing Officer and is responsible for defining how we position our solutions against the competitive landscape, creating compelling value propositions, and enabling our global sales organization to win major deals in the Enterprise Service Management (ESM) and IT Service Management (ITSM) markets. The ideal candidate possesses deep domain expertise in the modern service delivery ecosystem and thrives on translating complex technical capabilities into clear, differentiated customer value. This is a high-visibility, high-impact role requiring both strategic foresight and flawless execution.

Requirements

• Minimum of 8+ years of increasing responsibility in Product Marketing.
• At least 5 years specifically focused on Enterprise SaaS platforms for IT Service Management (ITSM), IT Operations Management (ITOM), or broader Enterprise Service Management (ESM).
• Proven success in a high-growth, high-urgency competitive environment.
• Demonstrated track record of leading major product launches and successful GTM campaigns.
• Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations.
• Demonstrated ability to manage and execute major analyst engagements.
• Exceptional written and verbal communication skills.
• Proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals.
• Bachelor's degree required; MBA or equivalent experience highly desirable.

Nice To Haves

• Experience in a fast-paced, rapidly evolving organizational structure.

Responsibilities

• Own the global narrative, product positioning, and key messaging for the IT Service product portfolio.
• Design and execute world-class GTM strategies for new product launches, feature releases, and major updates.
• Directly lead, mentor, and develop a team of 5 product marketing managers.
• Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials.
• Serve as the primary PMM lead for major industry analyst engagements.
• Drive the creation and delivery of foundational marketing content.
• Act as the strategic link between Product Management, Sales Leadership, and Demand Generation.
• Partner closely with the Demand Gen team to provide core product and solution messaging.

Benefits

• Time off programs
• Medical, dental, vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree