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The Director of Segment Marketing & Campaign Strategies is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility and drive retail demand across key segments. This role involves close collaboration with various stakeholders to align on campaign objectives and spearhead national and regional marketing initiatives, ensuring integration into the overall marketing framework. The position also focuses on formulating go-to-market strategies and tailored demand generation solutions for segments with significant growth potential, leveraging competitive advantages to maintain market leadership.