Director, Search Engine Optimization

Gartner-posted 9 months ago
$116,000 - $164,000/Yr
Full-time • Senior
Remote • Austin, TX
Professional, Scientific, and Technical Services
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Gartner Digital Markets (GDM) is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel. For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

  • Lead efforts to enhance organic traffic growth by partnering with product, engineering, and content teams.
  • Drive overall SEO content strategy for Gartner Digital Markets brands.
  • Establish SEO testing best practices and monitor changes in Google algorithms.
  • Conduct competitor analysis and analyze the impact of content at scale.
  • Implement SEO strategies to increase traffic to buyer sites through on-page techniques.
  • Partner with Product & Engineering leaders on prioritizing and implementing SEO improvements.
  • Monitor and analyze site performance and review tracking metrics.
  • Research and evaluate new traffic trends and identify new optimization opportunities.
  • Develop an SEO testing strategy, including evaluating SEO testing tools.
  • Lead a globally distributed team primarily based in Barcelona, Spain and Austin, TX.
  • Manage a positive group dynamic to foster a collaborative and innovative work environment.
  • Work alongside technical SEO and digital PR teams to deliver a cohesive strategy.
  • 10+ years of Sales and Marketing experience with expertise in SEO content strategy.
  • Expertise with SEO tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, etc.
  • Knowledge and proven experience with international SEO.
  • BA in Business, Marketing or equivalent work experience; MBA preferred.
  • Experience in strategic planning and execution with proven ability to work collaboratively.
  • Extensive experience in strategy formulation, business planning, and execution.
  • Ability to synthesize complex ideas into simple, concise value statements.
  • Comprehensive understanding of competitive markets and marketing strategies.
  • Expertise to create and execute a strategic communications plan for various stakeholders.
  • Strategic leadership skills with the ability to craft and articulate a clear vision.
  • Demonstrated ability to create quantitative based business analysis.
  • Competitive compensation.
  • Limitless growth and learning opportunities.
  • Ongoing mentorship and apprenticeship; Leadership courses, development programs.
  • A collaborative and positive culture.
  • A chance to make an impact on the strategy.
  • 20+ PTO days plus holidays and floating holidays in the first year.
  • Extensive medical, dental insurance and vision plan.
  • 401K with corporate match, immediate vesting.
  • Health-and-wellness-related allowance programs.
  • Parental leave.
  • Tuition reimbursement.
  • Employee Stock Purchase Plan.
  • Employee Assistance Program.
  • Gartner Gives Charity Match.
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