Director, Sales - West Coast Based

Zevia•Los Angeles, CA

15h

About The Position

At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving. At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility. Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic. We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started. Summary The Director, Sales drives business performance and is responsible for building quality key account businesses with key customers in their specific region of the US. The Director, Sales directly manages the business of their assigned regional and sales accounts. Responsibilities include playing a primary role in tailoring strategy and programs optimized for the national and regional chains in the assigned territory. This role builds and sells these programs to local decision-makers. This role creates and manages account budgets that focus on key performance indicators (KPIs), including price, promotion execution, and quality distribution.

Requirements

6+ years of outside sales and management experience, in a similar role or industry.
Representation and sales experience with a successful history in the territory.
Experience using syndicated data sources (i.e., IRI, Nielsen, SPINs).
Experience with various channels like conventional and natural grocery, mass merch, and convenience.
Experience working with cross functional partners (finance, operations, etc.).
Track record of building, presenting, and implementing creative programming.
Knowledge of beverage category product distribution and the logistics of delivering products to store shelves.
Competent computer skills, including Microsoft Suite (Power Point, Word, Excel, Outlook, and Teams).
Excellent communication and negotiation skills with the ability to listen well and read a situation.
Excellent verbal and written communication/presentation skills.
Strong planning, organizing, and time management skills.
Aptitude for leading others and building highly productive business relationships with retailers through excellent written and oral communication skills.
Analytical and engaging.
Storyteller and critical listener.
Ability to create win-win business solutions that resonate with the retailer and the consumer.
Self-driven to succeed and surpass targets.
Ability to work independently and make informed decisions independently.
Team first attitude.
Strong ability to positively influence others outside of a direct reporting relationship.
Healthy beverage segment awareness and passion for healthier products.
Ability to travel via car with a valid driver’s license and untarnished driving record.
Ability to travel outside of local territory for multiple nights, at least once per month.
Ability to work flexible hours/weekends as travel and national marketing and consumer events require.

Responsibilities

Represent Zevia in the marketplace with passion, enthusiasm, a positive attitude, a growth mindset, and professional demeanor.
Build distribution on priority packages in keeping with company strategy and plans.
Ensure all assigned accounts’ schematics reflect Zevia standards relative to flow and package mix.
Sell Zevia’s optimum price program by using best practices and available tools.
Ensure all promotions are accompanied by point of sale and incremental displays – beyond “price reductions”.
Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis.
Conduct quarterly business reviews to update accounts on business, channel competition, and identify opportunities.
Provide category insights that promote change in promotion, price, or display practices.
Provide feedback to local decision makers on any relevant developments, information, or successes.
Maintain local and national knowledge regarding accounts and competition.
Provide forecasting and planning input for the territory.
Create distribution goals across all packages with retailers.
Work closely with the territory management team to execute initiatives in-store.
Develop and manage promotional trade spend with retailers.
Educate, train, and interact with distributor representatives on Zevia’s products, merchandising standards, and sales strategies to drive superior execution in stores.
Support distributor trade shows.
Perform other duties as assigned.

Benefits

A collaborative environment, where everyone contributes and delivers
A place where you can grow, develop and learn
Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.
A comprehensive benefits package which includes:
An array of medical plans
Dental
Vision
Group Life Insurance
Short-term disability + Long-term disability
Flexible Spending Accounts: Medical, Dependent and Limited Use
Health Savings Account
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Legal Insurance
Travel Assistance
Employee Assistance Program
Pet Insurance
401k Plan (Traditional and Roth)
Vacation, Personal/Sick Days, and Holidays
Professional development contributions
And of course, all the Zevia you can drink!