At ScottsMiracle-Gro, marketing doesn't stop at the ad-it wins the sale at the shelf and the click on the screen. We're the brand people trust to grow everything from backyard gardens to big ideas, and we're looking for an analytically-driven, customer-obsessed leader to ensure our powerful brand narratives convert into market share across major retailers. Here, you won't just manage programs-you'll architect the commercial strategy. You'll dig into syndicated data, understand shopper behavior, and collaborate with Sales to execute campaigns that are both disruptive and profitable. That's the balance: big-picture brand alignment meets roll-up-your-sleeves, profitable execution. Why This Role is Special This isn't just another director role-it's the chance to lead the commercial translation of our iconic brands (Scotts, Miracle-Gro, Ortho, etc.) at the crucial point of purchase, whether that's a home center, mass merchant, club store, or the digital shelf. You are the definitive link between Brand Marketing's creative vision and the Sales team's execution strategy. You'll be the Commercial Heartbeat, partnering with Brand Marketing, Sales, and Finance to develop and fund programs that drive traffic, increase basket size, and generate profitable volume. You'll ensure every channel has a tailored, winning strategy, guaranteeing that the right product, at the right price, with the right support, is presented to the right shopper at the exact moment of decision.