Director, Sales Operations

Swisher•Jacksonville, FL

13d

About The Position

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Director, Sales Operations, leads the strategy, infrastructure, and execution that enables a high-performing sales organization. This role ensures operational excellence by optimizing tools, processes, and systems that support sales productivity and customer engagement. Serving as the central driver of sales enablement, analytics, and field execution, the Director aligns people, platforms, and performance to deliver efficiency, consistency, and growth across all sales channels.

Requirements

Bachelor’s degree in Finance, Economics, Business Analytics, or related field
10+ years of progressive experience in Sales Operations, Commercial Enablement, or Sales Strategy, including at least 3–5 years in a leadership role
Demonstrated success in driving operational efficiency through systems, analytics, and process design
Strong understanding of CRM platforms (e.g., Salesforce), field technology, and sales enablement tools
Proven experience leading cross-functional teams and managing large-scale projects or change initiatives
Exceptional analytical, organizational, and communication skills
Travel: up to 20%

Nice To Haves

Master’s degree (MBA or related field)
Experience in consumer goods, tobacco, or highly regulated industries
Proficiency with data visualization and BI platforms (e.g., Power BI, Tableau)
Demonstrated experience managing vendor relationships and technology budgets
Certification in Sales Operations, CRM Administration, or Project Management (e.g., PMP, CSO Insights)

Responsibilities

Sales Operations Leadership Lead the Sales Operations function to enhance salesforce effectiveness through streamlined processes, technology adoption, and data-driven decision making
Develop and implement standardized operating frameworks that improve field execution, reporting accuracy, and performance visibility
Partner with Commercial Strategy, Revenue Growth, and Sales leadership to align operational priorities with business goals
Systems, Tools, and Process Optimization Oversee the Sales Systems Center of Excellence (CRM, data analytics, and enablement tools), ensuring systems integration and usability across the sales organization
Drive continuous process innovation, leveraging automation and analytics to enhance speed-to-market and sales efficiency
Serve as business owner for field technology strategy and vendor management, ensuring platform scalability and performance
Enablement and Training Design and deliver sales enablement programs that build selling capability, improve adoption of tools and systems, and reinforce commercial discipline
Partner with HR and Learning teams to implement onboarding, coaching, and ongoing training that support sales readiness and retention
Meetings, Events, and Logistics Direct planning and execution of National Sales Meetings and key field events in collaboration with Sales, Marketing, and Communications
Oversee sales sample distribution and logistics, ensuring alignment with marketing priorities and trade compliance
Budget and Resource Management Develop and manage the Sales Operations budget, optimizing investment across systems, enablement, and field support functions
Monitor financial performance and vendor accountability to ensure cost-effective resource utilization
Cross-Functional Collaboration Serve as a strategic liaison between Sales, Marketing, Finance, IT, and Supply Chain to ensure operational alignment and accountability
Champion data integrity, governance, and continuous improvement across all sales operational processes