Director Sales & Marketing

Lars Remodeling and Design•San Diego, CA

About The Position

The Director of Sales & Marketing is responsible for the sales and marketing departments, overseeing up to 10 employees and managing the brand, Lars. Marketing responsibilities include creating and executing the marketing plan, evaluating the current market climate, and ensuring all corporate branding is creative, targeting audiences to support the growth and sustainability of the company. Sales management efforts align with executing the sales vision and motivating and leading the project consultants through the life cycle of fulfilling new client dreams.

Requirements

Must demonstrate the ability to follow policies and procedures as established in the Company's Employee Handbook.
Contribution to a positive work environment by behaving and communicating in a manner such that they get along with all constituent groups, coworkers, and management.
Bachelor's Degree in Marketing, or related field
Experience managing others and leading sales team
CA Driver's License; Required
7+ years of experience in sales/marketing
5+ years of experience as sales supervisor/showroom supervisor
Experience within construction and/or the appliance and plumbing fixture industry
Excellent interpersonal skills
Must exhibit a high level of confidentiality
Exceptional customer service skills
Ability to balance multiple projects
Excellent written and oral communication skills
Fluent in the English language
Strong organizational, time-management, and problem-solving skills and ability to meet tight deadlines
Have the ability to visualize concepts and explain them to others
Maintain regular and punctual attendance
Must be able to work and complete difficult tasks under no supervision
Be a team player and motivator
High proficiency in MS Office suite
Working knowledge of all standard office equipment
Working knowledge of software including but not limited to
PDF – Xchange for PDF creation
Builder Trend, construction management software
Hubspot, marketing and sales CRM software
Home Source, retail sales software

Responsibilities

Strategy & planning (sales plans, targets, forecasting)
Team Leadership (hiring, training, coaching, motivating)
Performance Management (monitoring KPI's, analyzing data, reviews, problem solving)
Operations (budgeting, CRM, reporting, inter-departmental coordination) to drive revenue goals and ensure individual and team success.
Establish clear measurable sales targets and individual quotas for each rep.
Sales Forecasting – predict future sales and revenue based on data and market trends.
Continual effort to improve conversion rates and management of the sales pipeline.
Oversee the development of integrated and innovative marketing strategies and execute performance driven campaigns with marketing team members
Oversee, review, and approve all written content
Market Analysis - continually evaluate industry trends, customer preferences and competitor activities
Weekly meetings with team to assess current marketing initiatives, review progress, plan future campaigns, events, and initiatives
Consistently find new opportunities to increase exposure for the organization and engagement with audiences
Identify and coordinate in-showroom event opportunities
Provide direction to marketing team members regarding key ongoing initiatives (social media content, web site design and development, email funnel content creation, blog content) across multiple websites and social media accounts.
Oversee, review, and approve the creation and development of all collateral pieces, utilizing graphic design.
Analyze paid, owned, and earned media performance to make informed marketing decisions
Interpret consumer research and translate into effective marketing programs
Actively lead, develop, and inspire the marketing team with a focus on innovation and collaboration