Director, Sales and Marketing Analytics

Alkermes

2d • $190,000 - $215,000 • Hybrid

About The Position

The Director, Sales & Marketing Analytics, is key member of the team providing analytical support to the Sales & Marketing function (Brand Marketing, Field Sales Leadership) of a growing commercial organization with four approved products and a portfolio of pipeline product candidates. This position will be the primary analytical business partner for the Rare Disease – Sleep Medicine Business Unit Marketing Team and will provide analytical support to Sales Leadership as well. In addition, this position will work with other functions in Data, Analytics & Insights and with Commercial Operations, IT, Finance, Program Management and Compliance on cross functional solutions. This position will work a weekly hybrid schedule in our Waltham office. This position will report to the Sr Director, Sales & Marketing Analytics.

Requirements

• Bachelor’s degree in business, science or quantitative disciplines such as mathematics or statistics required.
• Proven experience using analytical techniques to address business questions.
• Minimum of 10 years in an analytics role and at least 5 years in a decision support leadership role.
• Advanced Microsoft Excel and SQL skills; proficient with Microsoft Office applications including PowerPoint and Word.
• Working knowledge of pharmaceutical data sources such as IQVIA, Symphony Health, Komodo and specialty pharmacy reported data (referral status, dispense).
• Ability to work a weekly hybrid schedule in our Waltham office

Nice To Haves

• Master’s degree preferred.
• Experience with biopharma sales & marketing analytics preferred.
• Experience with rare disease products, product launches preferred.
• Experience with Tableau and python preferred.
• Demonstrated ability to develop effective / collaborative working relationships with Sales & Marketing leadership.
• Ability to understand business requirements, propose solutions, gain alignment and execute.
• Strong quantitative abilities and problem-solving skills.
• Strong communication and presentation skills, both verbal and written, including ability to synthesize information and make recommendations.
• Ability to prioritize and manage concurrent and, occasionally, competing initiatives in a fast-paced environment.
• Ability to develop and articulate actionable, fact-based, insights and recommendations.
• Ability to communicate requirements to vendors and manage their performance.
• Thorough understanding of pharmaceutical marketing.

Responsibilities

• Partner with Sales & Marketing leaders and other stakeholders to identify key business questions and knowledge gaps that can be addressed via analyses and reports.
• Areas of focus include the following:
• Track performance of markets and product launches, including launch readiness and post-launch performance assessment
• Quantify treatment provider landscapes and segments, including market assessments, provider segmentation, and opportunity sizing
• Develop brand performance analytics and metrics, including launch success measures and early adoption indicators
• Evaluate effectiveness of marketing and field efforts, competitor dynamics, and market response; identify challenges and opportunities; provide actionable insights and recommendations
• Support business plan development, launch planning, targeting strategy, and execution tracking
• Support the continued growth of LUMRYZ ™ among appropriate patients
• Support launch planning for alixorexton
• Determine required data sources (internal and external) to address business questions.
• Add depth to insights by developing a thorough understanding of all key brand commercial dynamics, including disease state, market landscape, product attributes, unmet needs, key treatment providers / prescribers and payers.
• Provide ongoing, high-level strategic consulting to all internal stakeholders to ensure maximum leverage of insights.
• Manage vendors and data sources used for analyses.
• Lead and mentor a team of analysts.

Benefits

• In addition, this position is eligible for an annual performance pay bonus.
• Alkermes offers a competitive benefits package.
• Additional details can be found on our careers website: www.alkermes.com/careers#working-here

What This Job Offers

• Job Type: Full-time
• Career Level: Director