Director, Sales Activation (Data)

Inizio Evoke • Philadelphia, NY

2d • Remote

About The Position

We are seeking a Director, Sales Activation (Data) to support the growth of Inizio Evoke's Data, Analytics, and Measurement offerings. You will serve as a revenue-driving leader responsible for identifying, shaping, and closing new opportunities for Inizio Evoke's data-driven solutions. You will focus on enterprise-level clients across pharma, biotech, and health-tech, building relationships with brand, commercial, analytics, media, and omnichannel leaders. Your goal is to expand adoption of our data products, real-world insights, campaign measurement solutions, advanced analytics, and integrated data and creativity offerings. This role reports to the Chief Data Officer.

Requirements

• 5–10 years of experience working in healthcare data, analytics, measurement, or SaaS (e.g., analytics platforms, real-world data products, marketing measurement tools, omnichannel data systems, or related environments).
• A proven track record of selling data products, audience targeting, real-world insights, measurement/attribution solutions, analytics platforms, or SaaS tools to pharma/biotech.
• A hunter orientation with demonstrated ability to create and close net-new business at scale.
• Deep understanding of how brand/commercial teams use data to inform strategy, omnichannel activation, media effectiveness, content personalization, and lifecycle optimization.
• Experience shaping and leading complex enterprise pursuits involving data science, analytics, technology, and marketing partners.
• Ability to simplify complex data capabilities into compelling stories and commercial value propositions.
• Strong collaboration skills and ability to work across matrixed teams (analytics, data science, strategy, technology, creative).
• Self-starter mindset with a consultative, solution-oriented approach.
• Willingness to travel for pursuits and key presentations.

Responsibilities

• Drive data-product revenue
• Lead sales efforts for Inizio Evoke's Data & Impact, analytics, and measurement offerings, including audience insights, campaign attribution, real-world data solutions, and predictive analytics.
• Lead solution design for pitches and proposals, creating the optimal blend of data, analytics, and strategy to solve client challenges.
• Build and progress a strong pipeline focused on brands, BU leaders, analytics leads, data science teams, and omnichannel owners.
• Prospect into high-value targets
• Identify and deeply engage target client groups who purchase or influence data, measurement, analytics, real-world insights, or SaaS-based decision tools.
• Leverage a hunter approach to uncover whitespace opportunities across brand, commercial excellence, media, and digital transformation.
• Shape compelling data-driven narratives
• Translate complex data solutions into intuitive, value-driven stories that resonate with senior decision-makers.
• Partner with teams to integrate data into broader marketing, customer engagement, and measurement solutions.
• Design custom configurations and recommendations
• Tailor solution components, including datasets, methodologies, modeling approaches, measurement frameworks, dashboards, and reporting based on client goals.
• Work cross-functionally to build prototypes, POVs, and insights frameworks that advance new business discussions.
• Drive momentum in the sales process
• Serve as a trusted expert throughout the entire pursuit cycle.
• Help progress opportunities through pipeline stages by anticipating client needs and ensuring technical alignment.
• Represent Inizio Evoke externally
• Build credibility as a go-to partner for data-driven marketing and measurement solutions.
• Support account transition and growth
• Partner with Managing Directors and Client Growth leaders to convert new wins into anchor relationships and expand data-product reach across portfolios.

Benefits

• Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed