Director, Revenue Programs

Webflow

2d • $171,000 - $238,500 • Remote

About The Position

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together. We’re looking for a Director, Revenue Programs who will play a pivotal role in shaping how our go-to-market organization drives predictable, scalable pipeline. This role is a newly created, high-impact role responsible for designing and scaling integrated revenue programs that drive pipeline generation across the business. This leader will own the strategy, execution, and evolution of sales plays—repeatable, easy-to-run motions that any pipeline-producing role can pick up and execute with confidence. This is a rare opportunity to create and scale a new function at the intersection of GTM strategy and execution. You’ll have the mandate to innovate, the visibility to influence the business, and the responsibility to turn strategy into pipeline. The core metric for this team is pipeline generation. You will lead the development of an always-on, pipe generation program(s) that align to business priorities, market dynamics, and competitive opportunities. This role partners deeply with AE, xDR, CSM, and Partner leadership to create thematic programs with embedded sales plays that feel cohesive, targeted, and actionable. This is an opportunity to build something new, starting with one direct report and scaling the function as the company grows, while shaping how the go-to-market organization consistently creates pipeline.

Requirements

• BA/BS degree or equivalent experience
• 10+ years of experience in business development, sales, product marketing, or revenue operations
• Proven experience building and running pipeline generation programs in a B2B GTM environment.
• Strong understanding of sales motions, segmentation, and integrated GTM execution.
• Experience creating sales plays that are practical, focused, and easy to execute.
• Exceptional cross-functional leadership skills with the ability to influence without authority.

Nice To Haves

• Comfort operating in ambiguity and building new capabilities from the ground up.
• Data-driven mindset with a bias toward action and iteration.
• Strong people leadership and coaching skills.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Responsibilities

• Own Pipeline Generation Programs
• Target lists
• A prescriptive and tight bill of material used for each play for scale and consistency
• Simple guidance so any pipeline-producing role can execute effectively.
• Own the end-to-end strategy and execution of revenue programs with pipeline generation as the primary success metric.
• Design with Product Marketing and deliver integrated sales plays defined as clear motions with:
• Build a Portfolio of Sales Plays
• Always-on pipe generation programs that consistently fuel pipeline.
• Quarterly pipeline programs aligned to GTM priorities and revenue targets.
• Reactive, in-quarter plays that quickly capitalize on market shifts, competitive moments, or emerging opportunities.
• Develop and manage:
• Balance focus and flexibility—creating structure while leaving room to respond quickly.
• Lead Cross-Functional Execution
• Identify pipeline opportunities.
• Create thematic programs that resonate across segments and motions.
• Ensure sales plays are embedded naturally into how teams sell.
• Partner closely with AE, xDR, CSM, and Partner leadership to:
• Collaborate with Marketing, Product Marketing, Enablement, RevOps, and Analytics to ensure programs are aligned, measurable, and scalable.
• Build and Scale the Function
• Hire, coach, and develop a high-performing Revenue Programs team as the business scales.
• Establish clear operating rhythms, prioritization frameworks, and success metrics.
• Continuously test, learn, and iterate to improve program effectiveness.
• Influence Without Authority
• Build trust across GTM and cross-functional partners through strong relationships, clarity, and follow-through.
• Influence strategy and execution through data, insights, and compelling storytelling.
• Act as a connective tissue between strategy and execution.
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
• Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director