Director, Revenue Programs & Lifecycle Growth

Benevity

1d•Hybrid

About The Position

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! We’re looking for a strategic and execution-oriented revenue marketing leader to drive Benevity’s end-to-end revenue programs across the client lifecycle — from pipeline generation through adoption and expansion readiness. This role leads our Growth Programs team and is accountable for designing and scaling integrated programs that drive qualified pipeline growth, product adoption and donation volume, and referral and advocacy-driven pipeline. This is not a traditional demand generation role. This is a full-funnel revenue leadership role focused on measurable business impact.

Requirements

8–12+ years of experience in B2B SaaS marketing
5+ years of leadership experience managing revenue-impacting teams
Proven success driving pipeline and revenue growth
Deep experience with Account-Based Marketing
Strong cross-functional partnership with Sales and Customer Success
Data-driven mindset with experience managing full-funnel metrics
Ability to balance strategic thinking with hands-on execution

Nice To Haves

Experience in purpose-driven or CSR-focused organizations is a plus

Responsibilities

Help Lead Full-Funnel Revenue Strategy
Build and execute an integrated lifecycle strategy from lead through expansion
Align programs to pipeline coverage, conversion, and revenue targets
Improve funnel velocity and performance across key stages
Ensure marketing programs drive measurable revenue impact
Scale Account-Based Marketing (ABM)
Own and expand Benevity’s ABM motion across 1:1, 1:Few, and 1:Many segments
Partner closely with Sales to align account prioritization and engagement strategies
Design integrated, multi-channel plays across digital, content, events, and executive engagement
Drive measurable impact on strategic account pipeline creation and win rates
Drive Scalable Pipeline Programs
Oversee demand generation programs that create qualified pipeline
Optimize channel performance, segmentation, and targeting strategies
Partner with Product Marketing and Digital teams to improve campaign conversion and efficiency
Accelerate Adoption & Expansion Growth
Develop lifecycle programs that improve Time to Value and deepen product engagement
Partner with Customer Success to strengthen adoption signals and expansion readiness
Align post-sale engagement strategies to retention and revenue growth objectives
Build a High-Impact Advocacy & Referral Engine
Establish structured programs that generate referrals, case studies, and client amplification
Collaborate with Events and Community teams to convert engagement into measurable pipeline contribution