Director - Director Revenue Growth Management

Wm Bolthouse Farms Inc

2d•Remote

About The Position

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com [https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.generousbrands.com%2F&esheet=54302478&newsitemid=20250805863198&lan=en-US&anchor=www.generousbrands.com&index=1&md5=6a6ac761aafbcd9e0e300bf6b1fab422]. The Director Revenue Growth Management at Generous Brands will build and scale revenue management capabilities that accelerate profitable growth. This leader will set the “rules of the road” for pricing, promotion, trade investment effectiveness, and price-pack architecture, partnering closely with Sales, Category Management, Marketing, Finance, and Supply Chain.

Requirements

Structured problem solver; comfortable with ambiguity
Strong business judgement and bias for action
Clear executive communicator; can simplify complex analytics
Collaborative leader who can drive change through influence
High standards for rigor, consistency and repeatability
8+ years of progressive experience in RGM / Revenue Management / Commercial Strategy / Category Management / Trade Strategy within CPG (beverage preferred).
Demonstrated expertise in pricing, promotion, trade investment effectiveness, and/or price-pack architecture.
Strong analytical skills with the ability to translate data into actionable strategy (incrementality, elasticity, mix, margin, ROI).
Proven ability to influence cross-functional leaders and drive adoption of new ways of working.
Bachelor’s degree in Finance, Economics, Business, Engineering, Mathematics, or related field.

Nice To Haves

MBA / CPA / CMA or advanced technical degree
Experience with syndicated and/or commercial performance data (IRI/Nielsen, shipment/scan alignment and TPM tools)
Familiarity with RGM toolkits and measurement approaches
Experience in influencing and developing a new function in a CPG company

Responsibilities

Develop and lead RGM strategy across pricing, promo, mix, and revenue optimization grounded in category, shopper, and competitive insights.
Establish commercial guardrails (price corridors/price ladders, promo depth & frequency, pack architecture roles) and ensure adoption in go-to-market execution.
Evaluate pricing actions, pack changes, and promo strategies using strong financial and consumer-based analytics.
Own PPA frameworks: price ladders by channel, pack roles, elasticity-informed recommendations, and innovation sizing.
Partner with Brand/Innovation and Category to support portfolio decisions (net revenue impact, margin, velocity, incrementality, cannibalization).
Define trade investment strategy and governance: spend guardrails, ROI expectations, and routines for reinvest vs. pullback.
Lead pre- and post-event analysis (incrementality, halo/cannibalization, profitability), translating results into actionable recommendations.
Support customer/channel plans with RGM lenses: assortment strategy, promo calendars, pricing compliance, and competitive benchmarking.
Collaborate with Sales to improve negotiation readiness through fact-based insights (not “selling,” but arming teams with the best economics and guardrails).
Build scalable RGM tools and routines: scorecards, templates, playbooks, and decision forums.
Partner with Finance/Analytics/IT to improve data quality and automation; align internal shipment data with syndicated/market signals where relevant