Director, Retail Sales

World Fuel Services • Auburn, CA

15h

About The Position

World Fuel is seeking a strategic, influential, and results‑driven Director of Retail Sales to lead the West Region sales team and drive year‑over‑year growth across a diverse and expanding portfolio. This is a high‑impact leadership role that goes far beyond closing deals—it’s about shaping strategy, optimizing resources, and delivering profitability while cultivating strong internal and external relationships. You’ll serve as a key interface between corporate strategy and real-world execution, translating vision into concrete plans that align with marketing priorities, product launches, and financial goals. If you thrive in a dynamic environment and have a passion for building high‑performing teams, this is an opportunity to make a significant, enterprise‑wide impact.

Requirements

• Proven experience leading medium to large, multi‑disciplinary sales teams across broad geographies.
• Strong understanding of industry trends and ability to apply business insights to achieve financial and strategic goals.
• Expertise in sales strategy, operational execution, and sales governance.
• Exceptional communication, executive presence, and relationship‑building skills.
• Ability to manage diverse customer segments, product mixes, and market maturities.

Nice To Haves

• Experience in the Petroleum and Convenience Store (C‑Store) industry , including fuel distribution, retail operations, and related commercial drivers.
• Experience in identifying and negotiating Retail M&A opportunities that complement our network and advance our growth strategy
• Experience in identifying real estate development opportunities for new site development

Responsibilities

• Lead and Inspire: Manage a team of Sales Executives and sales support members across multiple disciplines, fostering collaboration, accountability, and operational excellence.
• Culture & Leadership Impact : In addition to operational excellence, this role will serve as a culture architect for the West Region. We need a leader who can unify legacy acquisition teams under a single World Fuel brand, reinforce consistent standards, and set a tone of collaboration, accountability, and modern commercial execution.
• Drive Results: Deliver sales growth, profitability, cost‑of‑sale improvements, and strategic objectives across assigned regions or business areas.
• Shape Strategy: Establish sales policies and procedures aligned with corporate strategy and ensure field compliance.
• Optimize Resources: Allocate limited sales resources for maximum impact while balancing corporate governance with deal‑specific exceptions.
• Collaborate Across Functions: Align sales execution with marketing initiatives, new product launches, and financial objectives.
• Represent and Influence: Act as the senior voice of the retail sales organization to corporate leadership and cross‑functional partners.
• Build Strategic Relationships: Cultivate and leverage senior‑level external relationships to advance complex or high‑value opportunities.
• Solve Complex Challenges: Escalate unprecedented, highly complex sales or commercial issues requiring higher‑level strategic approval.
• Develop and Execute Strategies to grow our traditional dealer and emerging commission and consignment retail network in the West Coast markets

Benefits

• At World Fuel, you’ll be part of a global organization that values innovation, collaboration, and strategic growth.
• We offer competitive compensation, comprehensive benefits, and the flexibility of remote work.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed