Director, Retail Sales - DSD Giant Eagle

The Coca-Cola Company • Pittsburgh, PA

8d • $141,000 - $165,200 • Remote

About The Position

The Director, Retail Sales is a key leadership role responsible for driving growth across Coca-Cola’s beverage portfolio, encompassing multiple brands and categories, both in-store and online. This position focuses on accelerating beverage category growth by developing and executing customer-centric plans that align with Giant Eagle, Bottler, and Coca-Cola Company objectives. The role requires strategic vision, collaborative execution, and a results-driven approach to deliver revenue, profit, and volume targets.

Requirements

• Bachelor’s degree required.
• Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.
• Proven track record of progressive responsibility in account management within large consumer goods organizations.
• Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.
• Strong knowledge of bottler environments, systems, and business development planning.
• Proficiency in trade fund management and business analytics.
• General management experience with a strategic mindset.
• Familiarity with Nielsen and Symphony EYC data for market and customer insights.
• Demonstrated ability to manage diverse stakeholder needs across multiple business systems.

Responsibilities

• Strategic Planning: Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets. Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.
• Operational Excellence: Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues. Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights. Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.
• Marketing & Execution: Develop and implement marketing programs that drive growth across in-store and omnichannel platforms. Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs. Sell-in and execute promotional strategies for new brand and package launches.
• Data-Driven Insights: Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees