Director, Research and Analytics
About The Position
PlayOn is looking for a highly analytical and strategic Director, Research & Analytics to lead the audience research and development strategies for the company's National Ad Sales division. This candidate will play a key role in developing our cross-platform audience story and associated marketing materials, conceptualizing and guiding research initiatives, developing comprehensive audience analysis reports, and more. Reporting to the VP, Client Strategy, the ideal candidate will possess a strong media-driven research background with experience applying qualitative and quantitative analysis toward a constantly evolving marketplace narrative for MaxPreps and the broader PlayOn portfolio of brands including GoFan and NFHS Network.
Requirements
- Bachelor's Degree and 4-6+ years research and/or data-driven client strategy experience
- Demonstrated track record of leveraging audience insights derived from Comscore, Google Analytics, ListenFirst and/or similar platforms to build brand positioning narratives
- Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
- Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
- Organized, strategic thinker who's able to take concepts to reality for internal teams, media agencies and brand partners
- Strong written and verbal communication skills
- Interest in and enthusiasm for high school and broader sports marketplace
- Proficient in Microsoft Excel, PowerPoint, Keynote and Pitch.com
- Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
Responsibilities
- Research & Innovation - Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement
- Partnership Strategy - Participate in the development of MaxPreps' GTM informed by research, analytics, and creative storytelling
- Strategic Planning - Develop and implement ongoing research initiatives that align with PlayOn's business objectives and market position
- Project Management - Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives
- Cross-Functional Thought Leadership - Partner with key stakeholders across PlayOn to influence company's audience strategy
- Partner cross-functionally to develop proactive audience positioning insights that fuel brand partnership opportunities and support multichannel content / editorial initiatives
- Provide ongoing management and development of media kit and marketing materials / templates / decks through consistent audience monitoring and incorporation of key insights derived by data platforms within PlayOn's technology stack
- Influence pre- and post-sale workflows tied to the delivery of valuable, competitive marketplace insights for client presentations and campaign reports
- Conduct ongoing cross-platform (web, app, social) analyses tied to brand ethos, audience storytelling, and supporting marketing materials
- Spearhead thought leadership initiatives that yield white papers that position PlayOn as a leader in the HS sports space
- Manage key vendor relationships including Comscore, ListenFirst
Benefits
- Multiple medical insurance plans to choose from
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
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What This Job Offers
Job Type
Full-time
Career Level
Director
