Director, Regional Marketing, Salt Lake City, UT

Western Governors University•Salt Lake, UT

12h

About The Position

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. The Director, Regional Marketing, both leads the planning and performance management of four (of seven) of WGU’s priority geographic regions, as well as leading marketing operations across the entire regional marketing team. Reporting to the Vice President, Regional Marketing, this role serves as both a strategic partner and operational leader, ensuring their direct team of Sr Regional Marketing Managers are effectively delivering on their regional marketing plans and performance metrics, and are also responsible for the implementation of the tools, data, processes, and vendors needed to execute effective, data-informed marketing programs aligned with institutional priorities across all 7 regions. They oversee a team of four Senior Regional Marketing Managers responsible for localized marketing strategy and execution, as well as a team of marketing specialists that support marketing operations, reporting, and process and executional optimization. This leader acts as the connective tissue between national marketing, regional operations, and data analytics—driving consistent performance, efficient operations, and local impact. The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that this leader demonstrates an ability to work collaboratively and drive results through persuasion and influence, as well as by direct authority.

Requirements

Strong leadership, communication, and stakeholder-management skills.
Data-driven mindset with fluency in campaign analytics and reporting tools.
Ability to navigate ambiguity and influence across functions.
Highly organized, systematic, and process-oriented.
Curious, innovative, and passionate about mission-driven marketing
Ability to manage time and resources for multiple projects at one time
Flexible and adaptable, comfortable with a high degree of change
Bachelor’s degree in Marketing, Business, Communications, or related field required
10+ years of progressive marketing experience, including 3–5 years in a leadership role overseeing teams
Strong background in marketing operations, analytics, and integrated campaign management
Demonstrated ability to balance strategic planning with hands-on operational execution.
Experience managing vendor relationships
Budget management experience
Data and Analytics experience. Knowledge in working with Excel, Tableau, Adobe Analytics and Google Analytics
Experience working with internal and external creative departments and teams

Nice To Haves

MBA or advanced degree preferred.
Proven success in multi-region or matrixed marketing organizations; higher education or mission-driven sector experience preferred
Regional and/or Retail and/or ecommerce experience
Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT)

Responsibilities

Lead, coach, and develop a high-performing team of Senior Regional Marketing Managers who oversee marketing execution within four of WGU’s seven regions
Supervise a marketing operations team responsible for centralized tools, templates, and reporting
Foster a culture of accountability, collaboration, innovation, and continuous improvement within the regional marketing organization
Serve as a key member of the Marketing leadership team, representing regional needs and perspectives in quarterly and annual planning
Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKR alignment, and forecasting
Lead operational implementation of regional marketing efforts including timelines, budgets, contracts, procurement workflows, vendor management, and performance dashboards
Develop and maintain shared marketing resources—SWOT analyses, competitive research tools, budget trackers, and enrollment dashboards—to ensure consistency and scalability across all regions
Oversee centralized regional reporting, including monthly and quarterly business reviews.
Partner with the Analytics and Institutional Research teams to define, track, and communicate lead and lag KPIs (awareness, intent, applications, enrollments)
Ensure Senior Regional Marketing Managers have timely access to actionable insights that inform strategy and drive optimization
Lead development of consistent performance dashboards that align regional efforts with institutional business goals
Identify net new research and testing needs to further refine where Regional Marketing can make the biggest impact
Act as SPOC for external agency partners, representing all regional needs
Consolidate regional needs into unified creative briefs and campaign requests to streamline production through national team
Ensure alignment between regional priorities and national brand strategy, messaging, and creative standards
Facilitate the sharing of best practices, performance insights, and innovations across regions