Director, Regional Field Marketer NA

Visa • Austin, TX

10h • Hybrid

About The Position

Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Acceptance Solutions and Risk and Identity Solutions Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities. Engage Regional Leadership in GTM and Sales in as a marketing partner Collaborate closely with regional sales, product, and executive leaders across the VAS and Acceptance Solutions ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions. Adapt and Execute VAS Acceptance Solutions Marketing Plans in the region Translate Business Unit, Solutions and product priorities into actionable regional marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Acceptance Solutions, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions. Event Activation - Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth. Content Localization and Development -Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs, and develop region-specific materials to support sales and partner conversations. Measure and Optimize - Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.
• 12 plus years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors.
• Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.
• Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
• Executive presence with outstanding written and verbal communication skills with ability to present and influence at all levels.
• Strong organizational, analytical, and problem-solving skills, data-driven with a focus on measurable business outcomes.
• Culturally aware, with experience working across global and regional teams.

Nice To Haves

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Bachelor’s degree required, MBA or advanced degree preferred.
• Highly collaborative, energetic, and solutions-oriented, adds value to team and organizational culture.

Responsibilities

• Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Acceptance Solutions and Risk and Identity Solutions
• Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities.
• Engage Regional Leadership in GTM and Sales in as a marketing partner
• Collaborate closely with regional sales, product, and executive leaders across the VAS and Acceptance Solutions ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions.
• Adapt and Execute VAS Acceptance Solutions Marketing Plans in the region
• Translate Business Unit, Solutions and product priorities into actionable regional marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Acceptance Solutions, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions.
• Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth.
• Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs, and develop region-specific materials to support sales and partner conversations.
• Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees