Director, Reality Labs Sales Channel Enablement

Meta • Seattle, WA

288d • $296,000 - $356,000

About The Position

As the leader of the Global Channel Enablement organization, you will spearhead the creation and implementation of exceptional customer and partner experiences across all touchpoints, regions and channels that seamlessly integrate our online and offline presence. You will lead the Global Channel Experiences team and regional channel enablement teams in North America (NA), Asia-Pacific (APAC), and Europe. You will build out regional channel enablement teams supporting retail, telco, optical, and Original Equipment Manufacturing channels. Your expertise will shape comprehensive channel experience strategies that boost our brand, captivate a global audience, and drive growth through various sales channels and touchpoints. Here's what makes the role so special: - Driving Strategic Leadership: You will craft and implement innovative, data-driven channel experience strategies (merchandising, demonstrations, training, etc) that position Meta as a leader in the hardware landscape. - Innovation: Lead development of new and innovative ways to interact with potential customers - Inspiring a High-Performing Team: You'll lead a motivated, high-performing channel enablement team, empowering them to drive impactful results. - Driving Growth: Your strategic initiatives will align with our business objectives, paving the way for sustainable growth and maximizing our market impact. - Staying Ahead of the Curve: You'll keep Meta competitive by identifying and leveraging emerging trends in the fast-evolving digital and physical sales channel landscape. - Operational Rigor: Data-driven operator who can drive flawless execution.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Proven experience in marketing management with a focus on global channel experience strategies and driving business growth
• Demonstrated understanding of digital marketing trends, physical retail, and emerging technologies
• Effective communication and leadership skills with cross-team collaboration results
• Data-driven mindset with analytics tool proficiency and experience informing decision making
• Experience adapting to a fast-paced technology landscape and drive innovation
• Proven track record of developing and implementing successful omni-channel strategies that drive business growth and customer loyalty
• Demonstrated understanding of customer behavior and preferences, informing strategic decisions and driving customer-centricity

Responsibilities

• Develop and execute a visionary, world-class, omni-channel channel experience strategy that aligns with our brand's vision and values, driving business growth and customer loyalty for all channels (retail, telco, optical, and OEM) and regions (North America (NA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA)
• Develop a global channel experience strategy that encompasses Merchandising, Field Sales, Field Merch, Demo Tech, Sales Enablement, Executive Engagement, and Digital Channel Experiences, aligning with Meta and Reality Lab's overall sales & marketing goals
• Collaborate with cross-functional teams to create world-class integrated channel experiences across multiple customer touchpoints
• Stay up-to-date with industry trends and emerging technologies
• Continuously innovate and enhance the customer experience
• Spearhead the development of targeted customer experience content that drives engagement and conversion across multiple sales channels and audiences including Business, Education, and Consumer segments
• Lead the strategic planning, execution, and optimization of channel experiences that align with business objectives and maximize ROI
• Ensure consistent brand messaging and visual identity across all touchpoints to build recognition and trust
• Create high-impact content that resonates with diverse audiences and drives business outcomes
• Empower field teams to deliver exceptional customer experiences through customized training programs that enhance skills and knowledge
• Forge and nurture high-impact partnerships across multiple teams (Merchandising, Field Sales, Field Merch, Demo Tech, Sales Enablement, and Digital Channel Experiences) to drive business growth and customer engagement
• Collaborate with internal teams and external stakeholders to develop and execute aligned channel experiences strategies that maximize ROI and customer value
• Ensure strategic alignment with leadership to secure buy-in and support for customer experience initiatives that drive business outcomes
• Design and deliver tailored executive-level engagement experiences that foster healthy relationships, build trust, and drive mutual long-term value with key partners and stakeholders
• Develop and implement employee training programs that equip teams with the skills and knowledge needed to deliver exceptional customer experiences that drive loyalty, retention, and growth
• Foster a mindset of continuous improvement and customer-centric innovation
• Encourage data-driven decisions that benefit both customers and the business
• Develop and monitor key performance indicators (KPIs) to evaluate the impact of channel experiences across multiple teams (Merchandising, Field Sales, Field Merch, Demo Tech, Sales Enablement, and Digital Channel Experiences)
• Provide actionable insights and recommendations with supporting data to leadership, highlighting opportunities for growth and improvement
• Implement data-driven optimization strategies, including A/B testing, to enhance campaign performance and drive business outcomes

Benefits

• $296,000/year to $356,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location.
• In addition to base compensation, Meta offers benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree