Director, Public Relations

New Era Cap-posted about 1 year ago

$150,000 - $225,000/Yr

Full-time • Senior

Remote • New York, NY

Merchant Wholesalers, Nondurable Goods

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The Director of Public Relations at New Era Cap LLC is a senior-level role responsible for developing and executing strategic public relations plans to enhance the brand's profile and exposure. This position requires a highly skilled PR professional with a proven track record in media relations, crisis communications, and brand positioning. The ideal candidate will be a creative thinker and effective communicator, capable of engaging both consumers and industry press while managing a team to support the company's ambitious growth goals.

Develop and implement comprehensive public relations strategies to promote the company's brand and products.
Build and nurture relationships with media, influencers, and thought leaders across New Era's Fashion & Sport footprint.
Manage media relations, including building and maintaining relationships with journalists, bloggers, and influencers.
Help build a storytelling calendar for the brand to facilitate understanding of New Era's products and concepts.
Write press releases, product pitches, and manage editorial calendars.
Coordinate and manage press conferences, media events, and interviews.
Monitor and analyze media coverage and PR campaign performance, providing regular reports to senior management.
Handle crisis communications and develop strategies to mitigate potential PR issues.
Collaborate with marketing, social media, and other departments to ensure consistent messaging across all channels.
Stay up-to-date with industry trends and best practices in public relations.
Identify marketing opportunities through personal network to create unique PR and marketing opportunities.
Deliver and execute annual and seasonal PR/marketing plans in support of New Era's business cycle and product launches.
Build a highly effective PR team to support New Era's growth and brand-positioning goals.
Establish and utilize metrics for targeting and measuring the effectiveness of PR efforts.
Responsible for complete oversight of budget and meeting P&L targets.

Bachelor's degree in Public Relations, Communications, Journalism, or a related field required; experience in lieu of degree considered.
10 years of experience in public relations, with at least 7 years in a leadership role preferably in sports, fashion, headwear, apparel, footwear, accessories, retail, music/entertainment, and sports.
Proven experience developing and executing PR strategies in fashion, apparel, lifestyle, and headwear.
Strong understanding of media relations and crisis communications.
Proven ability to develop and execute successful PR campaigns.
Experience with social media and digital PR strategies is a plus.

Strong understanding of fashion culture and its relevance to the New Era brand.
Understanding of sport culture strongly preferred.
Experience building brands and teams with deep connections across culture and preferably sport.

Competitive salary range of $150,000 - $225,000 plus bonus and benefits.

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