Director, Public Relations

New Era Cap • New York, NY

399d • $150,000 - $225,000 • Remote

About The Position

The Director of Public Relations at New Era Cap LLC is a senior-level role responsible for developing and executing strategic public relations plans to enhance the brand's profile and exposure. This position requires a highly skilled PR professional with a proven track record in media relations, crisis communications, and brand positioning. The ideal candidate will be a creative thinker and effective communicator, capable of engaging both consumers and industry press while managing a team to support the company's ambitious growth goals.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field required; experience in lieu of degree considered.
• 10 years of experience in public relations, with at least 7 years in a leadership role preferably in sports, fashion, headwear, apparel, footwear, accessories, retail, music/entertainment, and sports.
• Proven experience developing and executing PR strategies in fashion, apparel, lifestyle, and headwear.
• Strong understanding of media relations and crisis communications.
• Proven ability to develop and execute successful PR campaigns.
• Experience with social media and digital PR strategies is a plus.

Nice To Haves

• Strong understanding of fashion culture and its relevance to the New Era brand.
• Understanding of sport culture strongly preferred.
• Experience building brands and teams with deep connections across culture and preferably sport.

Responsibilities

• Develop and implement comprehensive public relations strategies to promote the company's brand and products.
• Build and nurture relationships with media, influencers, and thought leaders across New Era's Fashion & Sport footprint.
• Manage media relations, including building and maintaining relationships with journalists, bloggers, and influencers.
• Help build a storytelling calendar for the brand to facilitate understanding of New Era's products and concepts.
• Write press releases, product pitches, and manage editorial calendars.
• Coordinate and manage press conferences, media events, and interviews.
• Monitor and analyze media coverage and PR campaign performance, providing regular reports to senior management.
• Handle crisis communications and develop strategies to mitigate potential PR issues.
• Collaborate with marketing, social media, and other departments to ensure consistent messaging across all channels.
• Stay up-to-date with industry trends and best practices in public relations.
• Identify marketing opportunities through personal network to create unique PR and marketing opportunities.
• Deliver and execute annual and seasonal PR/marketing plans in support of New Era's business cycle and product launches.
• Build a highly effective PR team to support New Era's growth and brand-positioning goals.
• Establish and utilize metrics for targeting and measuring the effectiveness of PR efforts.
• Responsible for complete oversight of budget and meeting P&L targets.

Benefits

• Competitive salary range of $150,000 - $225,000 plus bonus and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree