Director, Public Relations

LCMC Health • New Orleans, LA

3d

About The Position

The Director of Public Relations directly leads and manages communications strategies and activities that promote, enhance, and protect LCMC Health and its hospitals' brand reputation. They will be responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the system and its leadership, as well as managing communications around a range of corporate and crisis situations. This individual will be an ambassador for the system and will need to build relationships with the media. The Director of Public Relations manages comprehensive public relations and media relations programs to support strategic goals and system marketing and public relations plans for LCMC Health and its hospitals. The position reports to the AVP of Marketing and Communications for LCMC Health and develops and executes strategic communications plans for the system, its hospitals and service lines which contribute to larger system strategy plan. The Director of Public Relations communicates the system mission and vision to the media through an ongoing media relations program. Specific responsibilities include the development and dissemination of news, feature and photo releases, proactive and reactive media contacts and crisis communications. The position provides public relations counsel, editorial services and crisis planning/response for key strategic initiatives, programs, special projects, events and/or breaking news or potential crises.

Requirements

• 7 years of experience in a public relations or related position. (Written samples and/or work portfolio will be requested.)
• Experience leading Public Relations strategies and priorities, including elevating the reputation of an organization and its leadership. Includes targeted thought leadership and identifying and placing reputation-building placements and opportunities (speaking, events, and writing).
• Experience in healthcare marketing communications.
• Bachelor’s Degree in public relations, marketing, journalism or a related field.

Nice To Haves

• Previous experience in crisis communications, including issues preparedness and handling live crisis response for both internal and external audiences.
• Previous experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.
• Previous experience writing news releases, features stories, photo releases, and story pitches to appropriate media.
• Master’s Degree.

Responsibilities

• Development and dissemination of news, feature and photo releases
• Proactive and reactive media contacts
• Crisis communications
• Public relations counsel
• Editorial services
• Crisis planning/response for key strategic initiatives, programs, special projects, events and/or breaking news or potential crises

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees