Director, Public Relations and Partnerships

Wingstop Global Support Center Careers

About The Position

The Director of Public Relations and Partnerships leads PR and experiential strategy to drive brand awareness, brand love, and cultural relevance in support of Wingstop’s mission to Serve the World Flavor. This individual will develop and deliver messages to diverse consumer and media audiences across USA while supporting our global markets. The ideal candidate is a strategic storyteller and cultural connector who thrives in fast-paced environments, can build scalable processes, and leads with confidence and collaboration. You will be a self-starter, while inspiring and managing a team of 2 as well as an agency. This role will also be responsible for our experiential strategy, activities and team to bring the Wingstop experience to consumers across the nation. This individual is a bright, energetic self-starter able to work independently and partner with external agencies and franchisees, possess strong communication and written skills, and has experience in public relations with a publicly traded company.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or related field required; Master’s preferred but not a deal breaker.
10+ years of progressive PR experience, including at least 5 years in a publicly traded organization with an international footprint
Proven experience leading teams and managing agencies.
Demonstrated success in building brand partnerships, leading crisis response, and executing experiential activations.
Strong understanding of media relations, corporate communications, and cultural marketing.
Experience in using AI to work efficiently, productively and to creatively brief teams (internally & externally)

Nice To Haves

Master’s preferred but not a deal breaker.

Responsibilities

Leadership & Team Management: Lead, coach, and develop a team of two PR professionals to deliver breakthrough communications strategies that build brand love, awareness, and affinity.
Strategic Brand Partnerships: Build and execute partnerships with culturally relevant brands, creators, and organizations to enhance brand equity, maintain Wingstop's cool factor, and drive awareness and affinity.
Communications Strategy: Lead the development of consumer and corporate public relations strategies and media outreach that reinforce Wingstop’s positioning as a culturally iconic, flavor-driven brand.
Crisis Management: Develop and lead Wingstop’s crisis management program, providing strategic counsel to the C-suite, franchisees, and local marketing teams.
Executive & Corporate Comms: Partner with the VP and C-suite executives to shape strategic communications plans around earnings, corporate initiatives, and investor relations.
Global & Local Marketing Support: Collaborate with U.S. local marketing and international teams to support market expansion. Support the International teams B2B communications, and storytelling in new markets.
Experiential Strategy: Lead the experiential team and agency partners to design and execute strategic brand activations and moments that deliver culturally resonant, earned storytelling opportunities.
Agency Management: Oversee external PR and experiential agencies to ensure alignment with strategic goals, manage budgets, and drive accountability.
Process & Execution: Build scalable communication and experiential processes that enable fast, effective, and high-quality execution in a rapidly growing global environment.
Community & Cause Marketing: Provide leadership and support for Wingstop Foundation initiatives and other charitable or community-driven efforts.

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Onsite game room