Director-Product Technology

AT&T • Dallas, TX

90d • $191,400 - $287,200 • Remote

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Director, Product Technology is responsible for leading marketing capabilities strategy, execution, and teams across all products. This role leverages our capabilities to optimize marketing effectiveness, enhance customer & marketer engagement, and drive digital revenue growth in close partnership with Business Units, Marketing, Digital and Technology teams. The ideal candidate will be a thought leader in the Marketing Technology space with transformation experience, have a strong background in both digital marketing and technology, with a deep understanding of B2C/B2B marketing dynamics. Drive strategic roadmap for the organization and ensure long-term success.

Requirements

• Bachelor's degree in marketing, business, information systems, or a related field.
• MBA or related advanced degree preferred.
• 10+ years in digital, ecommerce, marketing, or a related field.
• Proven experience in leading and managing marketing technology teams and transformation projects.
• Strong knowledge of CRM, digital and experience platforms (Adobe, Salesforce, Oracle suites), related platforms and analytical tools (e.g., Snowflake, Tableau, Adobe Analytics, Google Analytics).
• Excellent strategic thinking and critical thinking skills.
• Strong project management and organizational abilities.
• Proficiency in data analysis and interpretation.
• Excellent leadership, communication, and people skills.
• Ability to work in a fast-paced, collaborative culture with a growth mindset.

Responsibilities

• Develop and execute a comprehensive marketing capabilities strategy that aligns with the overall business and marketing goals.
• Collaborate with senior leadership to identify opportunities and prioritize investments.
• Oversee the selection, implementation, and management of marketing tools, including AI, marketing automation, and other relevant software.
• Ensure the collection, analysis, and utilization of marketing data to drive decision-making and optimize marketing campaigns.
• Implement analytics and reporting tools to measure the effectiveness of marketing initiatives.
• Ensure seamless integration of marketing with other business systems.
• Streamline marketing processes through automation and AI to improve efficiency and effectiveness.
• Implement best practices for campaign implementation, lead generation, and digital customer engagement.
• Elevate marketer experience, enable self-service, and drive adoption in the user community.
• Build and lead a high-performing marketing capabilities team.
• Provide mentorship, training, and development opportunities to cultivate talent.
• Foster a collaborative environment with cross-functional teams, including Business Units, Marketing, Sales & IT.
• Manage relationships with external vendors and service providers.
• Negotiate contracts and ensure service level agreements (SLAs) compliance.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Telecommunications
• Education Level: Bachelor's degree