Director, Product, Martech & Customer Data

Inspire Brands-posted 2 days ago

Full-time • Mid Level

Brookhaven, GA

5,001-10,000 employees

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Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer-facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers. As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. Success in this role requires both vision and execution—bringing new ideas to life through a well-orchestrated and prioritized roadmap that aligns with business needs. This position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams. It emphasizes cross-functional collaboration to ensure delivery of high-impact solutions that enable personalization, loyalty growth, and data-driven decision-making. The focus is on delivering measurable business value - such as increased sales and improved stakeholder satisfaction - through scalable, high-quality products and platforms. What You’ll Drive: A modern MarTech and data ecosystem that enables precision marketing at scale A scalable foundation for segmentation, experimentation, and cross-channel engagement A product team that operates as trusted advisors and delivery leaders across the enterprise A culture of continuous innovation balanced with accountability, transparency, and rigor

Product strategy: Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder, and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcome. Owns and manages business cases, and adherence to budget. Evaluate market analysis and maintain knowledge of industry innovations and technology platforms to inform strategy for product.
Roadmap planning and prioritization: Translate strategy into a roadmap containing well-defined capabilities, initiatives, and enablers that will realize the product’s vision through incremental value creation for both Inspire and its franchisees. Allocate and manage work across different product teams to ensure alignment and execution using Agile principles. Apply rigorous prioritization approach ensure that high value items are delivered at the right time.
Leadership Responsibilities: Lead and mentor a high-performing team of Product Managers and Analysts to continuously develop and enhance Customer Products while enhancing Product Management capabilities across teams. Own development of Team OKRs while monitoring and updating progress; Drive accountability across stakeholders through relevant metrics
Cross-functional Collaboration: Collaborate effectively with cross-functional teams while driving consensus and execution across all aspects of product lifecycle. Own development of and providing progress updates to internal and external stakeholders in a timely manner. Provides guidance on design of products while keeping in mind dependencies and integration with other products across the enterprise.
Vendor Management: Manage all aspects of Vendor relationships and contracts. Works effectively with them on requirements, deliverables, and economics.
Innovation & Emerging Technologies: Evaluate and incubate applications of GenAI, Agentic AI, and Reinforcement Learning for content automation, journey optimization, and intelligent decisioning

Minimum 4 Year Degree and/or Bachelor’s degree, MBA preferred
Minimum 10 years of product management experience working on data platforms or related technology solutions
Minimum 5 years experience as a team leader and manager
10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role
Deep knowledge of Martech stack, including platforms and data activation tools (e.g., Data warehouse, CDP, ESP, OMS, Personalization platforms, and CMS)
Track record of delivering measurable impact across CRM, personalization, or loyalty programs
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows
Proven track record of coaching and developing high-performing product teams, with the ability to influence across engineering, analytics, and business stakeholders in a matrixed organization
Strong business acumen with experience in building business cases and translating data into strategy
Strong analytical and strategic thinking skills with the ability to make data-driven decisions, able to collect and synthesize information, making it relevant and actionable for key stakeholders
Excellent storytelling, communication, and executive presentation skills

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